The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
In this article, we will outline the various benefits of KPI dashboarding software as well as list the top software available for digital marketing managers.
https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
IBM has been an industry leader in pursuing great design for decades: the company’s trailblazing CEO Thomas Watson Jr., famously declared that “good design is good business,” and today, IBM employees some 1600 designers in 20 countries around the world. Now IBM is extending the full depth of its design philosophy to its clients, design general manager Phil Gilbert announced at the Fortune, Time, and Wallpaper* Brainstorm Design conference in Singapore on Wednesday.
http://fortune.com/2018/03/07/ibm-enterprise-design-thinking/
This is the final article of the 6-part series focusing on how CEOs adjust to their disruptive business environments and what they learned from their efforts that might be helpful to other CEOs. To answer these questions, we interviewed six CEOs/Chairman/Presidents from a variety of industries: Joe DePinto (CEO, 7-Eleven); Mike Fucci (Chairman, Deloitte); Tony Guzzi (CEO, EMCOR), Margaret Keane (President and CEO, Synchrony Financial), Bob Leduc (President, Pratt & Whitney), and Bob Weidner (President and CEO, MSCI). We also interviewed General Dennis Reimer, who led the Army through a major transformation during the period when the Army created the term “VUCA.” We asked each of the leaders to describe their business environment and discuss how they are leading their companies to thrive in the face of massive disruptions. We are grateful to these leaders for their thoughtfulness and candor. We found their stories fascinating and relevant and hope you have as well.
https://chiefexecutive.net/leading-by-learning-for-business-success/
Why integrating best practices for CX has less to do with the right technology than it does with the right organizational culture.
Customer experience is something we weren’t really talking about in healthcare 10 years ago. What’s changed? Why are we hearing so much about it now?
http://www.healthcareitnews.com/news/cx-healthcare-it%E2%80%99s-all-about-culture/
CEO, Vinod Muthukrishnan, Co-Founder of CloudCherry, shares that customer experience is the biggest differentiator for brands today. He discusses why digital surveys are the best way to collect customer feedback and why long paper feedback forms are obsolete.
https://www.martechadvisor.com/articles/customer-experience-2/do-customer-surveys-have-a-future/
Latest InfluxData InfluxCloud Release Introduces Enhanced Security, Faster Onboarding Benefits and Expanded Global Region Support -- Updated Managed SaaS Offering of Leading Time Series Database Continues To Add Features that Support Redundancy, Security and Compliance Needs of Growing User Base
https://www.toptechnews.com/article/index.php?story_id=0120007K98P0/
As customer experience management practices and technology have matured, the ways in which companies capture and use customer feedback has transformed on multiple levels.
Here are 10 ways that illustrate this transformation in VoC programmes from ‘then’ to ‘now’:
http://mws-digidesk.com/2018/02/02/the-evolution-of-voice-of-the-customer-voc/
Temkin Group, a leading customer experience research, consulting, and training firm, announces that it is accepting nominations for its sixth annual Customer Experience Vendor Excellence (CxVE) Awards.
The CxVE Awards recognizes companies—including consultants and technology vendors— that provide products and services that help companies improve the customer experience they deliver. Nominations are accepted from anywhere in the world.
http://markets.businessinsider.com/news/stocks/Temkin-Group-Announces-2018-Customer-Experience-Vendor-Excellence-Awards-1002042445/
In the fashion world new styles are always popping up, supplanting the mainstays in a constantly evolving organic life cycle. To be successful in this environment, industry leaders need to consistently understand how customers are perceiving their ideas and then be able to act on this information. This same philosophy should be applied to brands hoping to improve their Customer Experience, because customer preferences are constantly shifting. The ability to stay up-to-date and produce a modern Customer Experience can be a differentiator for brands hoping to form lifetime relationships with the population they serve.
http://customerthink.com/the-importance-of-conveying-a-modern-customer-experience/
2017 was a record year for hacks of personal customer details. These breaches give fraudsters access to our identities including the answers to those annoying security questions. One thing the fraudsters can’t do much with? Voice data. And that is why banks and telcos are increasingly replacing security questions with biometrics.
https://customerthink.com/2018-5-ways-ai-will-make-you-love-customer-service-in-2018/
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