The Evolution of Voice of the Customer (VoC)

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  1. As customer experience management practices and technology have matured, the ways in which companies capture and use customer feedback has transformed on multiple levels. Here are 10 ways that illustrate this transformation in VoC programmes from then to now:
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.