tjeerdtraats: data*

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  1. At Mopinion, we are committed to providing our customers with the data and security assurance they need to be confident in doing business with us. Obtaining compliance with the ISO 27001 standard perfectly validates this commitment to our customers, while simultaneously providing transparency around data security processes. That is why we are pleased to share that on June 18th 2020, Mopinion was awarded ISO 27001:2017 certification.
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  2. GDPR is an “important wake-up call” and offers a chance for the travel industry to reassess customer relations, a data expert has said.

    Claire Hazle, director of marketing and e-commerce at Cosmos UK, told TTG the EU’s General Data Protection Regulation would force firms to consider what they want to achieve from consumer data.

    The regulation, which aims to return control of personal data to consumers, will be enforced in the UK from May 25.
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  3. Are you losing sleep at night thinking about the arrival of GDPR? If so, you’re not alone. There are still many organisations (small and large) that aren’t entirely sure how to prepare themselves for the upcoming changes in data collection regulation, especially as it pertains to digital feedback. But don’t worry, it’s not too late to start!

    This article guides you through the basics of GDPR (e.g. what it is and who will be affected), the most critical changes to be aware of in terms of digital feedback collection, why it’s important to comply with these regulations, the consequences if you choose not to and what we’re doing here at Mopinion to get ourselves and our clients ready for the new legislation.
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  4. Businesses know data is crucial when making decisions, but where do you draw your data from? According to new research from Calabrio, businesses are too fixated on a single data point, essentially missing the bigger picture.

    These findings are published in a whitepaper entitled Business Transformation and Analytics: Driving Change in a Customer-Centric World, and are based on a poll of more than 1,000 c-level business execs in the UK and the US.
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  5. Over the last few years the financial services sector has made significant improvements in the decisions it makes that affect customers. The major fines that resulted in big newspaper headlines a decade ago have dwindled, but at the same time customers still lack trust. A YouGov poll last year found that more than half of British consumers (55%) don’t think banks are working in their customers’ best interests. Given that it has never been so easy to switch a bank account or change insurance companies this has long-term negative consequences for financial institutions.
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  6. The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.

    In this article, we will outline the various benefits of KPI dashboarding software as well as list the top software available for digital marketing managers.
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  7. As the influence of social media continues to proliferate, so does the volume of online consumer insights available to companies.

    The ability to successfully filter, capture and analyze actionable data is extremely lucrative for data-driven organizations. According to a 2017 McKinsey study, organizations that leverage consumer behaviorial insights outperform their competitors by 85 percent in terms of sales growth and by more than 25 percent in total profits.
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  8. At 99 articles, the General Data Protection Regulation (GDPR) is a daunting piece of legislation. Fortunately, it had the foresight to assign itself an administrator.

    Enter the data protection officer (DPO). If you haven’t heard of this new role, you will soon.
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.