tjeerdtraats: ux-design*

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  1. Winter is coming, which means it’s time cozy up by the fire, grab some hot cocoa and get lost in that book you’ve been meaning to dive into. For UX Designers, this is a good opportunity to catch up on some design-specific reading. There are plenty of resources out there that will give you a deeper understanding of the principles behind UX design as well as some practical tips and tricks you can apply to your website or mobile app. From beginners to senior UX designers, we’ve got UX books out there for all levels of experience.
    http://mopinion.com/best-user-experience-ux-books-this-winter/
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  2. IBM has been an industry leader in pursuing great design for decades: the company’s trailblazing CEO Thomas Watson Jr., famously declared that “good design is good business,” and today, IBM employees some 1600 designers in 20 countries around the world. Now IBM is extending the full depth of its design philosophy to its clients, design general manager Phil Gilbert announced at the Fortune, Time, and Wallpaper* Brainstorm Design conference in Singapore on Wednesday.
    http://fortune.com/2018/03/07/ibm-enterprise-design-thinking/
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  3. I regularly meet executives who tell me their customer experience initiatives are not meeting their expectations, and when I look deeper I find some or a combination of the following:
    http://customerthink.com/create-a-customer-experience-transformation-programme-that-delivers-results/
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  4. I bet you’ve read a lot about onboarding process and its importance for a good user experience. There are numerous articles and best practices how to properly onboard users to convert them into loyal customers.
    https://uxplanet.org/offboarding-the-way-to-say-goodbye-to-your-users-26bf45b5bf4a/
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.