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  1. Historically, financial institutions such as banks, insurance providers and investment firms leveraged mainly offline touchpoints and customer interactions, such as meeting with an advisor at a physical office or making an appoint to open up a new bank account. However, due to the widespread digital disruption within the Finance industry, this focus has since shifted. These same institutions are now focusing on two things: the quality of the experience and creating a connection in an online environment. As a result, the Online Customer Journey among Financial Institutions has notably evolved over the last few years.
    https://mopinion.com/optimise-the-online-journey-for-financial-institutions/
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  2. CES is used mainly to gauge the aggregate, digital experience of your customers with your product and how much effort it took to a visitor to achieve their goal. however you can also use mobile CES surveys to collect feedback at a number of other touchpoints along the customer journey with an app.
    https://marketplace.mopinion.com/survey-templates/in-app-mobile-ces-customer-effort/
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  3. All ambiguity goes out the door with visual feedback! This type of feedback survey is used to improve page usability and web design. Letting your visitors submit screenshots of bugs or other design issues on your website gives you immediate and precise insight into the issue.
    https://marketplace.mopinion.com/survey-templates/visual-feedback-screenshots-website-ux/
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  4. Customers always have suggestions on how you can improve your website. It’s just a matter of giving the opportunity to express those thoughts. With a suggestion box, you give them that chance, gaining insight into bugs, as well as how to improve content, services, your product and more.
    https://marketplace.mopinion.com/survey-templates/suggestion-box-feedback-website-ux/
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  5. Learn more about your mobile experience. These surveys help businesses capture general feedback from mobile users by way of easy star ratings.
    https://marketplace.mopinion.com/survey-templates/in-app-mobile-star-rating/
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  6. Traditional smiley faces have been around for years now as a popular feedback metric. So why stop now? Try using these on your homepage forms to gauge user experience on your website.
    https://marketplace.mopinion.com/survey-templates/smiley-face-feedback-website-ux/
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  7. Customer Effort Score is a popular metric that measures how much effort it took the customer to achieve his/her goal. This type of surveys is typically used mainly to gauge the aggregate, digital user experience experience of your customers with your product, enabling you to lower frustrations and provide a smooth online journey.
    https://marketplace.mopinion.com/survey-templates/ces-customer-effort-score-website-ux/
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  8. Find gaps in your UX that are preventing customers from reaching their goals. With a GCR slide-in survey, you will learn which of your visitors have completed, partly completed or failed to complete a specific goal on your website.
    https://marketplace.mopinion.com/survey-templates/gcr-goal-completion-rate-website-ux/
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  9. The ever-popular thumbs rating system is great for rating content performance. Especially for those looking for quick insights into the performance of product content, online support features and blog posts.
    https://marketplace.mopinion.com/survey-templates/thumbs-up-down-survey-website-content/
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  10. Content satisfaction surveys give users insight into how satisfied their customers are with overall content, including product content, homepage content, page navigation and layout.
    https://marketplace.mopinion.com/survey-templates/website-content-satisfaction-survey/
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.