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  1. “Brands need to stop doing surveys to answer questions they already know,” advises Goodman in an interview with Telus International. Find out more about how top brands like Southwest, Zappos and Clorox, a CCMC client, are conducting formal surveys, listening to social media and using VOC to improve service.
    https://www.customercaremc.com/article-three-ways-call-centers-can-tap-voice-customer-voc/
    Tags: , , by eringilliam (2017-12-15)
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  2. “Voice of the Customer (VoC) programs have become a strategic asset for most forward-thinking and customer-centric CEOs, CMOs and customer experience leaders,” says Chuck Schaeffer, Go to Market Leader at IBM. “VoC benefits include faster customer resolutions (with fewer hops and escalations) and improvements in customer experience (CX) as evidenced with such metrics as Net Promoter Score (NPS) and customer loyalty. Financial benefits include increases in customer spend, customer share and customer retention.”
    https://www.surveygizmo.com/survey-blog/top-5-benefits-of-a-voice-of-the-customer-program/
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  3. Knowing what your customers want, when they want it, and how they’d like it served up to them is not just at the heart of game changing television shows. It’s also the core of developing winning test hypotheses. It’s the why behind the quantitative data – Behind the ‘what’ of quantitative data there is a ‘why’ that informs your copy and gives your visitors an easily navigable path to becoming a customer.
    https://conversionxl.com/blog/voice-of-customer/
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  4. The Retail Employees Superannuation Trust’s recent shift to a new platform is proving significant returns on customer insights and engagement
    https://www.cmo.com.au/article/628131/how-rest-revitalised-its-voice-customer-program/
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  5. When was the last time you took a long, hard look at what you've been doing in terms of listening to customers in order to figure out if it's time for a redesign or a major overhaul? Have there been personnel changes on your team? Have you acquired other companies? Are the people who originally designed the surveys still with the company? If they aren't, is there anyone else who recalls the original objectives? If they are, do they recall the objectives, the overall roadmap, the reason for the approach, etc.?
    http://www.customerexperienceupdate.com/voice-of-customer/?open-article-id=6590087&article-title=how-do-you-know-when-it-s-time-to-redesign-your-voc-program-&blog-domain=cx-journey.com&blog-title=cx-journey/
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  6. Is your business listening to the Voice of the Customer (VoC)? If not, you might want to start now – as it is becoming a top priority among most online businesses. This rise in popularity is owed to the fact that Voice of the Customer programs (and therefore Voice of the Customer tools) have recently become a critical element in customer experience initiatives.
    https://mopinion.com/28-voice-of-the-customer-voc-tools-an-overview-comparison/
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  7. Instead of having to blast your content on metaphorical loudspeakers, the consumers of today see themselves as their own personal brand. They want to invite you into their inner circles – on one condition: they want a company that they can identify with, that is aligned to their vision of themselves.

    The rise of the internet has also led to the rise of accessible information. Almost everything is just a click away, and this has changed the game of marketing immensely. Consumers are now more aware of what’s out there, and feel even more inundated by it.
    https://www.mumbrella.asia/2017/12/damien-bray-woo-your-customer-like-a-lover-not-a-one-night-stand/
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  8. To truly understand CX needs and eliminate the guesswork of positive disruption, brands must talk to their employees.

    Employee engagement may be a less expected feedback source, but it’s central to any modern CX strategy. Rather than treating vocal employees like squeaky wheels, businesses should focus on empowering employee voices and the data-driven insights they offer.
    https://www.cmswire.com/customer-experience/want-to-hear-the-voice-of-customers-listen-to-your-employees/
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  9. The digital transformation is upon us: a movement that is drastically reshaping the way organisations operate and how they deliver value to their customers. So what does this mean for organisations that still operate in a traditional manner? What kinds of hurdles will these organisations face and how can they adapt? Let’s take a look....
    https://mopinion.com/how-digital-is-paving-its-way-into-traditional-voc-programmes/
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  10. Leading brands know that running a successful business is more than selling and making a profit; long-term success is defined by a brand’s ability to form a lasting connection with its customers. In addition, customers are increasingly looking to humanize the brands they do business with.

    While blogs, newsletters, and traditional social media have been reliable tools for connecting with customers in the past, the prevalence and popularity of these tactics mean that brand leaders need to think one step ahead if they want to continue creating unique and personal customer experiences.
    http://customerthink.com/5-innovative-ways-to-connect-with-customers-digitally/
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.