Mobile World Congress 2018, the biggest mobile industry trade show has come to a close in Barcelona. This year, there were many hot topics ranging from artificial intelligence to the long-awaited 5G connectivity. Mobile manufacturers came from all over the world to show off their best upcoming devices yet. I had strong expectations that 5G would steal the show, but as always, there was a lot more going on at this years event. The following are a few of the innovative trends that made headlines this year and how they are expected to affect you and me.
https://www.forbes.com/sites/danielnewman/2018/03/06/top-5-trends-from-mobile-world-congress-2018/#5534660c6adc/
IBM has been an industry leader in pursuing great design for decades: the company’s trailblazing CEO Thomas Watson Jr., famously declared that “good design is good business,” and today, IBM employees some 1600 designers in 20 countries around the world. Now IBM is extending the full depth of its design philosophy to its clients, design general manager Phil Gilbert announced at the Fortune, Time, and Wallpaper* Brainstorm Design conference in Singapore on Wednesday.
http://fortune.com/2018/03/07/ibm-enterprise-design-thinking/
Making a video game is a hard endeavor even in the best of circumstances. Developers have to anticipate an audience’s desires years in advance, determine the best way to monetize their creation, and execute on a vision amid a cascading series of strict deadlines. And with so many new gaming formats becoming part of the gaming landscape, such as mobile, AR/VR, esports, and streaming, developers also have to consider the type of game they want to make.
https://venturebeat.com/2018/03/02/game-publishers-should-learn-how-to-use-data-better-in-2018/
Nearly two months since the last release, Android Things is now on developer preview 7. The last update upgraded the platform to Android 8.1, with this version adding new Console features, Bluetooth APIs, and responses to developer feedback.
The latest update to the Android Things Console now allows developers to manage builds, user accounts, and view analytics. Additionally, Update Channels allow software builds to be deployed to groups of beta and development devices, without disrupting production ones.
https://9to5google.com/2018/03/06/android-things-developer-preview-7/
Companies should stop behaving as if innovation is an art. It’s a predictable science. The real question is: why are they so slow to change?
https://customerthink.com/replace-luck-with-a-predictable-innovation-process/
Marketing directors can’t make decisions in a vacuum. They need information about their customers, their channels and all the touchpoints that help them to connect with each other. How can they deliver what the customer wants unless they can see through the customer’s lens?
https://www.marketingtechnews.net/news/2018/feb/26/journey-analytics-show-customer-experience-through-different-lens/
Customer engagement success isn't just about what you put in front of external consumers, it's also about your internal employees.
Being a more customer-led business doesn’t just require a greater understanding and empathy towards your customers, not is going to purely be delivered in the channels and devices you’re interacting with them in.
https://www.cmo.com.au/article/633792/engaging-employees-cx-success/
The physical world of Amazon Books has made it to Texas. The online retailer today opens its first store so far this year and it's in Austin's Domain Northside.
The store is designed to hold all the books considered great reads by Austinites and more put together by a team that culls customers' online preferences to fill the racks with books. All books face out in Amazon's version of a bookstore. Below the book is a review card saying why customers said they loved the read.
https://www.dallasnews.com/business/retail/2018/03/06/texas-first-amazon-books-store-opens-austin-better-prices-prime-members/
The widespread emergence of smart voice assistants like Amazon Echo aren’t just giving us our daily news and weather updates, they’re changing the search engine optimization (SEO) landscape along the way. Here comes voice search optimization.
https://www.cmswire.com/content-marketing/7-tips-to-better-voice-search-optimization/
Surveys are ubiquitous. Customers have grown accustomed to seeing survey links at the bottom of receipts and receiving survey invitations by email. The good news about the proliferation of surveys is that it shows more companies are taking customer experience (CX) seriously.
The bad news: customers are apt to experience “survey fatigue”—and less likely to respond to survey requests.
You can combat survey fatigue by designing smart surveys that capture meaningful CX feedback from your customers. Our list of five survey mistakes will help you avoid common pitfalls and grow your response rates.
https://customerthink.com/avoid-these-5-survey-mistakes-to-gain-more-cx-feedback/
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