Game publishers should learn how to use data better in 2018

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  1. Making a video game is a hard endeavor even in the best of circumstances. Developers have to anticipate an audiences desires years in advance, determine the best way to monetize their creation, and execute on a vision amid a cascading series of strict deadlines. And with so many new gaming formats becoming part of the gaming landscape, such as mobile, AR/VR, esports, and streaming, developers also have to consider the type of game they want to make.
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