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  1. Telco Customer Experience Management (CEM) is garnering increasing popularity mainly driven by the application of tools that are employed for analyzing customer feedback from various channels such as company websites, customer care centers/branches, the web, and mobile and social media. CEM, as a concept, is gaining widespread adoption since it enables companies to serve customers efficiently, thereby creating retention, reducing churn, and improving competitive abilities.
    http://www.satprnews.com/2018/01/30/service-quality-management-sqm-and-telco-customer-experience-management-cem-market-by-product-type-provider-type-global-advancements-worldwide-forecasts-analysis-2014-2019/
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  2. A Hot and Cold Customer Experience.
    On the way to a concert Sunday evening, my wife and I stopped to grab a quick meal at one of our regular tex-mex fast food restaurants. After patiently waiting in line, we got to the front and the server asked, “Can you wait a few minutes while I fill these on-line orders?”

    I was not impressed with them giving priority to online customers over those who took the time and effort to be in the store, so I tweeted my displeasure. By the time we were sitting in our seats at the concert an hour later I had received an apologetic response from the company’s social media team and a promise to follow up.
    https://www.cmswire.com/customer-experience/is-your-voice-of-the-customer-program-all-talk-and-no-action/
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  3. Creating a structure for your app, however, can take a lot of time and energy, unless of course, you have the right tool in place. That is why many mobile developers start out with a mobile app wireframing or mockup tool. Mobile app wireframes can not only help save valuable time (and money!) but also help developers focus on the user experience.
    https://mopinion.com/mobile-app-wireframing-mockup-tools/
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  4. 2017 was a record year for hacks of personal customer details. These breaches give fraudsters access to our identities including the answers to those annoying security questions. One thing the fraudsters can’t do much with? Voice data. And that is why banks and telcos are increasingly replacing security questions with biometrics.
    https://customerthink.com/2018-5-ways-ai-will-make-you-love-customer-service-in-2018/
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  5. Employee engagement is crucial for any organization striving to become more customer-centric. It is also just as crucial for organizations to adopt a strong voice of the customer programme. However, it is rare that the employee and the customer’s voices are aligned to create and build the perfect crescendo.
    https://hyken.com/internal-customers/voice-customer-begins-voice-employee/
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  6. Regardless of the shape, size or industry of a business, the endgame is, and should always be, the customer. Whether that be a direct consumer, another business or the wider community – they’re what keeps the business ticking.

    As a company dedicated to getting Aussie’s the best bang for their buck, we’ve focused on keeping an ear to the ground to seek out feedback from our customers.

    Here are three ways your business can thrive by keeping a constant loop of customer feedback...
    http://www.dynamicbusiness.com.au/small-business-resources/social-media-strategy-social-media/customers-are-the-endgame-how-to-thrive-by-keeping-them-in-a-constant-loop-of-feedback.html/
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  7. The mindsets of chief marketing officers have evolved from a product-centric mindset to a more customer-centric one, as it is no longer just about developing eye-catching campaigns. They also serve as both the representative of the brand and the voice of the customer.
    http://www.thedrum.com/news/2017/11/20/sap-cmo-alicia-tillman-marketers-evolving-role-brand-safety-and-implementing/
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  8. Your customer experience management (CEM) system is up and running. You are actively listening to your customers and have an impressive 20% survey response rate. You’re measuring NPS and CSAT, and real-time alerts are coming in. That’s great! All signs point to a successful Voice of Customer (VoC) program.

    But wait!

    Do your customers know that you’re actually listening to them?
    https://www.peoplemetrics.com/blog/are-you-there-company-its-me-your-customer/
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  9. The number one rule in customer experience (CX) is to meet your customers where they live. Understand their preferences, their challenges. Know what gets their goat. As CX practitioners, we also should know the way, or ways, our customers prefer to communicate with us. Are we giving them their preferred option? Or are we simply using the channels that suit us best?
    http://customerthink.com/customer-initiated-feedback-a-new-window-into-the-customer-journey/
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  10. Welcome to a new decade. Search behavior continues to shape the way businesses operate in the digital world. And Google continues to influence search behavior. As I talked with my colleagues and researched trends for 2020, it became clear that for all the controversy surrounding Google’s growth – for all the buzz surrounding threats to Google, including the rise of Amazon – Google just keeps finding ways to become more dominant.
    http://searchengineland.com/get-ready-for-an-even-stronger-google-in-2020-327941/
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.