There's a great deal of talk about what retail consumers want and expect and how those expectations are growing every day. Research from Elastic Path reveals that meeting those demands, and delivering a rewarding customer experience, requires flexible e-commerce.
It's a critical strategy, according to the research, for all brands that want to meet ballooning consumer demands during the holiday season and other busy sales seasons such as back-to-school.
http://retailcustomerexperience.com/articles/why-retailers-need-to-adopt-a-flexible-e-commerce-strategy/
That’s right! Mopinion and Contentsquare are at it again. Next month we will be hosting the next edition of the Champagne Breakfast. This time the event will focus on how to run more effective experiments in ecommerce.
The breakfast event, themed ‘Make experimentation sexy again’ will cater to an exclusive audience of ecommerce teams and include guest speakers from Tomtom and Intergamma, who will present cross-vertical strategies for how to run more effective experiments in ecommerce.
http://mopinion.com/mopinion-contentsquare-organises-champagne-breakfast/
With e-commerce growing almost four times faster than in-store retail and set to account for half of all sales made by 2021, retailers must deliver a personalised, seamless and accessible experience, or customers will migrate to another brand. As customer expectations are changing, your customer experience (CX) has to evolve alongside those changes.
http://financialexpress.com/brandwagon/writers-alley/how-e-commerce-sites-need-to-keep-elevating-customer-experience/1800578/
The eCommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018.
This growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative eCommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same eCommerce companies (and therefore, eCommerce managers) are going to have to put their best foot forward....
https://www.digitaldoughnut.com/articles/2018/june/why-online-feedback-is-vital-for-ecommerce-manager/
Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly.
Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service.
https://marketingland.com/consumers-dont-want-to-think-anymore-237060/
Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.
https://mopinion.com/mopinion-software-lightspeed-app-store/
You are an online marketer or eCommerce manager of a successful webshop and you’ve got all the necessary tools up and running. You’ve got your ads and retargeting efforts that provide you with leads. Then there’s A/B testing which provides insight into what is and isn’t converting your visitors. Meanwhile your web analytics and heatmaps are showing you what’s happening on your site. This is often the basic toolkit for webshops, which is logical, because it is important to know what your visitors are doing on your website. Unfortunately these tools don’t provide a complete understanding of the customer…
https://mopinion.com/5-ways-online-customer-feedback-can-optimise-your-webshop/
We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
The physical world of Amazon Books has made it to Texas. The online retailer today opens its first store so far this year and it's in Austin's Domain Northside.
The store is designed to hold all the books considered great reads by Austinites and more put together by a team that culls customers' online preferences to fill the racks with books. All books face out in Amazon's version of a bookstore. Below the book is a review card saying why customers said they loved the read.
https://www.dallasnews.com/business/retail/2018/03/06/texas-first-amazon-books-store-opens-austin-better-prices-prime-members/
We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year (2017). Since then, they have employed various feedback forms across their website with the aim to extract valuable insights into the online shopper journey.
https://mopinion.com/albert-heijn-caters-to-online-shoppers-with-customer-feedback/
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