In parallel, over the last year, we have witnessed the convergence of content and search engine optimization (SEO).
Intelligent marketers are utilizing these trends and building integrated marketing frameworks to provide marketing benefits far beyond the organic channel. Early adopters of these smart SEO and content frameworks are successfully implementing optimized content in paid search, email and social media campaigns and utilizing SEO insights to drive cross-channel performance.
https://searchengineland.com/enterprise-seo-cross-channel-performance-activation-integration-292442/
In a special presentation and panel discussion, you’ll get an update on how user-generated content and other Voice of the Customer (VOC) dynamics are changing the way grocery shoppers prepare for their trips and make in-store choices. Further, you’ll learn how marketers can monitor these interactions and leverage VOC analytics to positively influence shopper decision-making before and during store visits.
http://www.retailwire.com/online-and-in-the-aisles-how-social-impacts-food-sales/
Potential customers often mistake Synup for a full service marketing agency. It isn't — its product focusses solely on managing the local marketing and reputation of businesses. It doesn’t take care of, for example, content marketing.
https://www.cmswire.com/customer-experience/the-customer-is-always-right-right/
Are you still guessing or assuming that your customers are pleased with your service or that you are meeting the expectations of the relationship?
Really??
Here’s a quick review of the basic requirements to build, deliver and align yourself with your customers' expectations:
http://www.piworld.com/post/best-way-align-customer-expectations/
In a previous article, we introduced three different ways in which you can collect mobile feedback (in-app): Webviews, APIs and SDKs. We explained that each of these methods have their own strengths and weaknesses. From implementation requirements to technical know-how and from internet limitations to performance (once implemented), we just about covered it all. However, now we want to take an even closer look at one method in particular, which happens to be very much on the rise especially in the area of Analytics: mobile SDKs.
https://mopinion.com/mobile-app-feedback-surveys-sdk/
A pioneer in world business and CEO of HSN, Mindy Grossman once said “I believe in accessibility. I believe in honesty and a culture that supports that. And you can’t have that if you’re not open to receiving feedback.” Bill Gates, the richest man in the world said, “We all need people who will give us feedback. That’s how we improve.” Why is it not surprising that successful business leaders and entrepreneurs are always the ones who are wanting to take feedback from their customers?
https://customerthink.com/8-common-misconceptions-about-customer-feedback/
Do you feel like you’re not making the progress in your customer experience transformation efforts that you thought/hoped you would by now?
You started years (not months – it’s a journey – it takes time!) ago, but you don’t think your organization has evolved.
What’s the reason for that?
http://customerthink.com/why-cx-transformations-fail/
At 99 articles, the General Data Protection Regulation (GDPR) is a daunting piece of legislation. Fortunately, it had the foresight to assign itself an administrator.
Enter the data protection officer (DPO). If you haven’t heard of this new role, you will soon.
https://martechtoday.com/gdpr-introduces-new-job-position-data-protection-officer-211269/
CEO, Vinod Muthukrishnan, Co-Founder of CloudCherry, shares that customer experience is the biggest differentiator for brands today. He discusses why digital surveys are the best way to collect customer feedback and why long paper feedback forms are obsolete.
https://www.martechadvisor.com/articles/customer-experience-2/do-customer-surveys-have-a-future/
According to Accenture’s just-released Digital Consumer Survey, sales of home-based intelligent assistants such as Amazon Echo of Google Home grew more than 50% in every one of the 21 different countries the company surveyed. And according to a new research from Adobe Digital Insights (ADI), voice-assistant sales grew 103% year over year in the fourth quarter of 2017. Adobe also found that 22% of voice assistant owners said that they shop using voice commands.
https://customerthink.com/customers-are-willing-to-pay-a-lot-more-for-a-better-customer-service-experience-if-they-get-to-tell-you-exactly-what-that-is/
