In this world of so many choices, it’s hard to create a brand image in the mind of your customer. We see so many startups showing up with their products and services, but how many of them survive till the end, satisfying their target audience? Not many.
https://www.influencive.com/5-proven-growth-hacks-leverage-customer-feedback/
Meltwater's David Hickey takes a look at the digital clues leading up to Sydney Trains' narrowly avoided strike - clues which may have offered a solution to dodging the crisis entirely.
With the rise of social platforms as a medium for public feedback over the last decade, the luxury of time to plan for a crisis has dropped significantly. Forget hours, a company usually has just seven minutes to acknowledge a rising issue.
https://mumbrella.com.au/can-learn-nsw-governments-sydney-trains-crisis-496105/
Telco Customer Experience Management (CEM) is garnering increasing popularity mainly driven by the application of tools that are employed for analyzing customer feedback from various channels such as company websites, customer care centers/branches, the web, and mobile and social media. CEM, as a concept, is gaining widespread adoption since it enables companies to serve customers efficiently, thereby creating retention, reducing churn, and improving competitive abilities.
http://www.satprnews.com/2018/01/30/service-quality-management-sqm-and-telco-customer-experience-management-cem-market-by-product-type-provider-type-global-advancements-worldwide-forecasts-analysis-2014-2019/
Do you collect customer feedback? Are you using it to address the problems your customers actually experience?
You may have found that Net Promoter Scores are great for learning what customers feel, but don’t provide specific insights.
Unstructured comments are rich with detail, but with over 80,000 comments per month coming into Atlassian, it’s Voice of the Customer team couldn’t effectively categorize and measure what that information meant.
https://customerthink.com/rufing-it-out-with-customer-feedback-knowing-the-why/
We start 2018 facing an experience gap – that’s to say a gap between what customers need from their experiences with brands and organisations and the quality of the experience that they actually receive. Improvement of customer experiences stalled from 2016 to 2017 in many markets. Despite talk, action and investment in VOC & CEM programmes, few companies are making any headway in responding to customers’ journey needs and experiences for customer have become ‘average’ at best.
http://customerthink.com/is-dark-data-the-key-to-closing-your-customer-experience-gap/
In the fashion world new styles are always popping up, supplanting the mainstays in a constantly evolving organic life cycle. To be successful in this environment, industry leaders need to consistently understand how customers are perceiving their ideas and then be able to act on this information. This same philosophy should be applied to brands hoping to improve their Customer Experience, because customer preferences are constantly shifting. The ability to stay up-to-date and produce a modern Customer Experience can be a differentiator for brands hoping to form lifetime relationships with the population they serve.
http://customerthink.com/the-importance-of-conveying-a-modern-customer-experience/
Ford President and CEO Mark Hackett recently laid out the automaker’s mobility plans at CES 2018 and the company today elaborated on the structure it is putting in place to make those a reality.
“We believe transportation done right – as part of a systems approach – can bring life back to our cities,” said Marcy Klevorn, president, Ford Mobility.
http://www.thedetroitbureau.com/2018/01/ford-puts-structure-to-its-mobility-plan/
Your date kisses you goodnight. You turn to walk home. Your date heads in the opposite direction. You pull out your smartphone. You whisper, "I had a great time." Your smartphone runs a calculation that lasts only a millisecond. When it's done, the smartphone says aloud, "You are in love."
https://www.pcmag.com/article/358545/your-phone-might-soon-be-able-to-tell-you-if-youre-in-love/
When talking about customer experience, there’s almost an underlying assumption that the focus is on customers in the B2C space. But B2C is just one side of the coin. There’s the B2B angle to it as well, where delivering a great experience is equally crucial to be successful in the long run.
http://customerthink.com/the-future-of-customer-experience-in-b2b/
Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. There are three options to choose from when it comes to collecting feedback in-app – all of which offer their own advantages and drawbacks. These methods include: Webviews, SDKs and APIs.
https://mopinion.com/collect-in-app-feedback-webview-sdk-api/
