Collecting and analysing in-app feedback can be very straightforward provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. There are three options to choose from when it comes to collecting feedback in-app all of which offer their own advantages and drawbacks. These methods include: Webviews, SDKs and APIs.
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