Tags: voice-of-the-customer*

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  1. Most brands recognize that customer-listening programs add value to their overall experience. However, almost all struggle to move beyond the basics of satisfaction scores and net promoter scores (NPS).
    https://www.cmswire.com/customer-experience/from-surveys-to-transformation-take-your-customer-experience-to-the-next-level/
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  2. Businesses nowadays are becoming increasingly more customer-centric on their digital channels, and for a good reason too. Studies show that companies that put their customers at the core of their business are nearly 60% more profitable than those that don’t. So what are these companies doing to achieve this success exactly? Many of them are ‘passing the mic’ to their customers. In other words, giving their customers a voice through customer feedback software such as Medallia for Digital.
    https://mopinion.com/best-alternatives-medallia-digital/
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  3. One of the questions I am often asked by organizations is “How do other companies use customer feedback?” Fortunately, the answer to that question is simple because most organizations use customer feedback to create PowerPoint reports or Excel spreadsheets to track performance. They might tie results to compensation or be used to coach front-line employees. These are all good uses of customer feedback, but in many cases, lead to chasing a score versus driving organizational change. The real question should be “How do other companies take action on their customer feedback?”
    https://www.business2community.com/customer-experience/havent-able-take-action-cx-feedback-02003718/
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  4. Earlier this month, the U.S. Department of Defense became the latest agency to adopt a burgeoning start-up boot camp pioneered by the National Science Foundation’s Errol Arkilic.

    In 2011, Arkilic reached out to Steve Blank, a Stanford University professor who would soon be one of Silicon Valley’s most influential innovators.
    http://blogs.discovermagazine.com/crux/2018/02/05/i-corps-startup-science/#.WnmmcK6nF1s/
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  5. Latest InfluxData InfluxCloud Release Introduces Enhanced Security, Faster Onboarding Benefits and Expanded Global Region Support -- Updated Managed SaaS Offering of Leading Time Series Database Continues To Add Features that Support Redundancy, Security and Compliance Needs of Growing User Base
    https://www.toptechnews.com/article/index.php?story_id=0120007K98P0/
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  6. Online store is now Eason’s second largest by revenue, behind only its Dublin flagship.

    The Irish book and stationery retailer Eason recorded a 31 per cent rise in ecommerce revenue over the six-week Christmas trading period last year, and its online store is now its second largest in revenue terms behind the company’s flagship branch on O’Connell Street in Dublin.
    https://www.irishtimes.com/business/retail-and-services/eason-books-31-rise-in-web-sales-over-christmas-1.3381257/
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  7. Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email marketing still remains one of the most effective marketing channels with the highest return on investment (ROI). Much like other marketing channels however, email campaigns do offer up their fair share of challenges. Surprisingly, many of these challenges revolve around a lack of understanding and engagement with the target audience. It seems that with many campaign emails, communications are only outbound, leaving marketers with no real insight into how their email was received by their readers. This lack of insight into the performance an email campaign is precisely why it’s important to start collecting email campaign feedback.

    In this article we will investigate why email campaign feedback is important for email marketers and provide you with some tips / advice on how to collect email campaign feedback.
    https://mopinion.com/how-to-collect-email-campaign-feedback/
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  8. As customer experience management practices and technology have matured, the ways in which companies capture and use customer feedback has transformed on multiple levels.

    Here are 10 ways that illustrate this transformation in VoC programmes from ‘then’ to ‘now’:
    http://mws-digidesk.com/2018/02/02/the-evolution-of-voice-of-the-customer-voc/
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  9. Temkin Group, a leading customer experience research, consulting, and training firm, announces that it is accepting nominations for its sixth annual Customer Experience Vendor Excellence (CxVE) Awards.

    The CxVE Awards recognizes companies—including consultants and technology vendors— that provide products and services that help companies improve the customer experience they deliver. Nominations are accepted from anywhere in the world.
    http://markets.businessinsider.com/news/stocks/Temkin-Group-Announces-2018-Customer-Experience-Vendor-Excellence-Awards-1002042445/
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  10. Businesses are good at assessing the performance of their suppliers. But unlocking some of the broader benefits of supplier relationships involve building on high levels of trust from suppliers. Voice of the Supplier surveys are an excellent means to assess and grow supplier satisfaction levels.
    https://www.forbes.com/sites/jwebb/2018/02/01/how-do-you-measure-the-voice-of-the-supplier/#348194047548/
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.