For most consumers, buying a car is a long, complex process that involves a significant amount of research into different brands, models, and features, leading to a purchase driven by both emotion and logic.
Given the time and financial investment that goes into this, consumers want auto dealerships to deliver a highly personalized and pleasant customer experience.
http://www.dealermarketing.com/how-artificial-intelligence-is-helping-flip-the-script-in-automotive/
Are you struggling with customer retention? Maybe looking for a way to improve customer loyalty?
Establishing a good relationship with customers can be difficult, especially for car dealers, when generalizations and stereotypes tell customers to be leery of anything you say.
Here are 10 ways you can reverse these stereotypes and strengthen your relationship with customers.
http://www.dealermarketing.com/a-10-step-customer-retention-primer/
In the mid '90s, Penny Wilson and the developers at Alias Wavefront took notice when consumers complained about the fake hair on characters in their video games. By listening to their customers and creating realistic "digital hair," Wilson recalls that "it really leapfrogged us above any of the other competition" and within three years the upstart Canadian company sold to Silicon Graphics for $450 million. That's the kind of profitable lesson one doesn't soon forget.
http://adage.com/article/cmo-strategy-columns/businesses-listeners/312035/
Whether you’ve just launched your website or you’re in the process of improving the online customer experience, customer feedback will serve as an invaluable tool in achieving your business’ goals. This feedback not only has the potential to provide you with insights into which kinds of problems your visitors are running into but it can also reveal which features work well for them. The easiest way to gather this feedback is via feedback forms. For WordPress users in particular, this is especially easy as there are various plugins available that serve up feedback solutions at no cost.
https://mopinion.com/how-to-install-a-feedback-form-in-wordpress/
Topping customer satisfaction lists all year long, T-Mobile takes the top spot among full-service providers and MetroPCS scores 20 points above average in non-contract full-service segment in recent study
https://www.businesswire.com/news/home/20180118005773/en/T-Mobile-MetroPCS-Highest-Scores-Wireless-Customer-Care/
It's time for another proposal color team review. The proposal manager is faced with one of these all-too-familiar scenarios...
http://exclusive.multibriefs.com/content/are-your-proposal-review-teams-derailing-the-win/civil-government/
Within convenience and fuel retail, ensuring customers are catered to is crucial for survival. But how can a convenience or fuel retailer implement a successful customer-first digital commerce strategy? Learning more about the current landscape can help operators get a better perspective on how to overcome challenges related to customer loyalty.
http://www.cspdailynews.com/industry-news-analysis/technology/articles/adopting-customer-first-digital-strategy/
The takeover is complete: The customer is in control and customer experience now reigns supreme over the business universe.
A whirlwind of global forces has propelled us to this place. Now that we’re here, what do companies need to do to not only survive, but also thrive?
http://customerthink.com/making-customer-experience-your-marketing-and-sales-magnet/
The new manufacturing and construction report has been published today. It provides updated in 2018 year analysis of manufacturing and construction industries.
http://www.satprnews.com/2018/01/19/global-pumps-industry-voice-of-the-customer/
2018 is already upon us, and as with every new year, we’re greeted with fresh new challenges, and a slew of new approaches to take them on.
2017 was a year when the Customer Experience took center stage. In 2018, this will be taken up another notch as companies aim to one-up their competitors in the Customer Experience game.
With this in mind, here’s a look at 7 Customer Experience trends and predictions that will have a significant impact on how companies will do business in 2018.
https://customerthink.com/top-7-customer-experience-trends-and-predictions-for-2018/
