RUFing It out with Customer Feedback: Knowing The Why

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  1. Do you collect customer feedback? Are you using it to address the problems your customers actually experience? You may have found that Net Promoter Scores are great for learning what customers feel, but dont provide specific insights. Unstructured comments are rich with detail, but with over 80,000 comments per month coming into Atlassian, its Voice of the Customer team couldnt effectively categorize and measure what that information meant.
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.