Alexa, Siri, Google Voice Assistant. These have become household names, and indeed are members of many households, helping us with information, entertainment and even shopping. All four of these, as well as others under development, are platforms that seek to provide the answers to the questions their users are asking — all their questions.
But like humans, there are some things that these AI-based voice assistants do better than others. Ask Alexa to tell you a joke, and she'll dig deep into her archives to tickle your funny bone. Ask Siri where the best Mexican food in the neighborhood is and he'll come back with a list that will run the gamut of south of the border regional cuisine, from Bajas to Veracruz.
http://retailcustomerexperience.com/blogs/what-retailers-really-need-in-a-voice-assistant-platform/
As the influence of social media continues to proliferate, so does the volume of online consumer insights available to companies.
The ability to successfully filter, capture and analyze actionable data is extremely lucrative for data-driven organizations. According to a 2017 McKinsey study, organizations that leverage consumer behaviorial insights outperform their competitors by 85 percent in terms of sales growth and by more than 25 percent in total profits.
https://www.cmswire.com/customer-experience/the-customer-voice-bringing-value-to-online-data/
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