GDPR is an “important wake-up call” and offers a chance for the travel industry to reassess customer relations, a data expert has said.
Claire Hazle, director of marketing and e-commerce at Cosmos UK, told TTG the EU’s General Data Protection Regulation would force firms to consider what they want to achieve from consumer data.
The regulation, which aims to return control of personal data to consumers, will be enforced in the UK from May 25.
https://www.ttgmedia.com/news/new-data-regulations-a-wake-up-call-13742/
The travel, tourism, leisure, and hospitality (TTLH) industry has long been the poster child of great customer service (CS). But with its agile and strategic response to the disruption and innovation caused by digital transformation, it is also setting the benchmark for customer experience (CX) Explore how hospitality marketing has embraced the digital customer journey and what digital marketers committed to delivering the best CX - virtual or otherwise – across industries can learn from it.
https://www.martechadvisor.com/articles/customer-experience-2/5-cx-lessons-for-digital-marketers-from-the-ttlh-industry/
Established in 2001 in the Netherlands, Translink operates as the connecting force behind the OV-chipkaart. One card used for accessing all sorts of public transportation, the OV-chipkaart is an easier and more secure way for people to travel. The OV-chipkaart also allows Dutch public transportation companies to make more efficient use of capacity, resources and staff.
https://mopinion.com/translink-provides-seamless-online-experience-with-customer-feedback/
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