GDPR is an important wake-up call and offers a chance for the travel industry to reassess customer relations, a data expert has said.
Claire Hazle, director of marketing and e-commerce at Cosmos UK, told TTG the EUs General Data Protection Regulation would force firms to consider what they want to achieve from consumer data.
The regulation, which aims to return control of personal data to consumers, will be enforced in the UK from May 25.
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