tjeerdtraats: privacy*

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  1. GDPR is an “important wake-up call” and offers a chance for the travel industry to reassess customer relations, a data expert has said.

    Claire Hazle, director of marketing and e-commerce at Cosmos UK, told TTG the EU’s General Data Protection Regulation would force firms to consider what they want to achieve from consumer data.

    The regulation, which aims to return control of personal data to consumers, will be enforced in the UK from May 25.
    https://www.ttgmedia.com/news/new-data-regulations-a-wake-up-call-13742/
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  2. Are you losing sleep at night thinking about the arrival of GDPR? If so, you’re not alone. There are still many organisations (small and large) that aren’t entirely sure how to prepare themselves for the upcoming changes in data collection regulation, especially as it pertains to digital feedback. But don’t worry, it’s not too late to start!

    This article guides you through the basics of GDPR (e.g. what it is and who will be affected), the most critical changes to be aware of in terms of digital feedback collection, why it’s important to comply with these regulations, the consequences if you choose not to and what we’re doing here at Mopinion to get ourselves and our clients ready for the new legislation.
    https://mopinion.com/gdpr-impact-on-digital-feedback-collection/
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.