What's the point in collecting customer listening data if you never have the time to analyse and apply your findings? It's time to de-clutter your customer listening data.
Just like that full-to-the-brim closet you’ve been ignoring, the customer listening data you’ve collected can pile up until it’s more a nuisance than it is informative. By this point, you have no idea what it really contains. Let’s talk about de-cluttering your customer listening!
https://www.mycustomer.com/experience/voice-of-the-customer/eight-actions-to-simplify-your-customer-listening-programme/
Consumers want to shop for an automobile in the same way they shop for other items online. Online advertisements encourage consumers to make purchases even before they are certain of what they want to buy. The use of artificial intelligence to bring customers to your dealership is the modern way of advertising. The use of social media and other online techniques as a means to collect data about what consumers are looking for and interested in is an excellent way for car dealers to discover what it is their customers are interested in, particularly when they are looking to purchase a new car. This way, the car dealer can entice their customers with the newest cars on the lot by offering them discounts and bonus packages if they purchase a car right now.
https://www.cbtnews.com/best-ways-to-re-engage-with-lost-customers-using-modern-methods/
Here’s four ways bad customer reviews can negatively affect your ranking on the search engine results pages (SERPs), and likely, your sales as well..
https://www.business2community.com/seo/3-ways-bad-customer-reviews-can-crush-your-local-seo-and-sales-02071324/
How are you getting insight on your customers that is deeper than your competitors? How well is it working? Are these insights allowing you to make changes that increase your market share and revenues?
You will already know where the trend is going. GDPR will create some volatility as the implications start to play out, but without doubt it will play out albeit with amended guidelines. What is also without doubt will be the explosive growth of passive data which will be harnessed to increasingly sophisticated analytics as a means of predicting customer behaviour. As data bandwidths increase and become cheaper, the sheer volume of data will explode as almost everything we do becomes monitored to a greater and ever granular degree.
Is it possible that we are relying too much on technology? Are companies now adapting their customer journeys, internal processes and products based on what the technology-driven analytics say alone? Or are there alternatives that will give you better insight?
https://nextten.media/voice-of-customer-and-big-data-will-never-be-your-key-differentiator/
This case study examines how GBG used CustomerSure to power their global Voice of the Customer (VoC) programme.
GBG provide global specialist identity data services. When organisations need to prevent fraud, vet their employees, or ensure their customer data is accurate, they turn to GBG to help.
https://www.callcentrehelper.com/case-study-gbgs-successful-global-voice-of-the-customer-programme-128317.htm/
How do you know what your customers need? As long as you are using the correct channels, finding the answer can be as easy as asking.
Getting honest feedback may be tough because it takes time out of a customer’s day. This is why you must make the process as easy and as fast as possible. It also helps to offer an incentive along with your request for feedback. The incentive could be a discount or complimentary product or service from your business.
Here are some of the best channels to ask for customer feedback:
https://www.business2community.com/customer-experience/how-to-get-honest-customer-feedback-and-use-it-02071019/
Harnessing the voice of the customer and using role-specific insights to improve the performance of every individual agent is how NICE Satmetrix is revolutionising Customer Experience (CX) in the contact centre.
Featuring a set of unique and truly innovative technologies that gather direct feedback from the customer and apply contextualised analytics to help improve agent performance, NICE Satmetrix offers an unprecedented CX solution that adds value to every interaction.
https://www.uctoday.com/reviews/contact-centre-solutions/nice-finding-value-in-the-voice-of-the-customer-with-nice-satmetrix/
Customer Experience Management (CEM) is getting a lot of attention in the technology market. CEM is a solution through which an organization can interact with their customers and analyze customer behavior, purchasing patterns, satisfaction, complaints, insights and their overall experience. Organizations have to reach out to customers and hence are applying this customer centric approach.
http://www.digitaljournal.com/pr/3796068/
With so many consumers to talk to, retailers need to ensure that they personalise their messaging to each every shopper. In this piece, Aaron Masih (pictured below), COO, Persado, tells RetailTechNews how Persado can help retailers achieve this goal.
https://www.retailtechnews.com/2018/05/29/personalising-your-consumer-voice-qa-with-persado/
Communication is everything in all types of relationships, especially when it comes to your customers. If you ever thought customer communication is overrated, think again – 70 percent of customers are willing to spend more with companies that provide excellent customer service. The way you interact with your customers has a direct impact on your bottom line. If they feel that they’re understood and treated with respect, they’re likely to keep doing business with you.
So what about when things go wrong? It’s inevitable, things happen. How you and your frontline handle the inescapable adversity can make all of the difference. Not sure how to go about it? Here are four simples ways to get you started.
https://customerthink.com/4-easy-ways-to-impress-customers-using-communication/
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