Communication is everything in all types of relationships, especially when it comes to your customers. If you ever thought customer communication is overrated, think again – 70 percent of customers are willing to spend more with companies that provide excellent customer service. The way you interact with your customers has a direct impact on your bottom line. If they feel that they’re understood and treated with respect, they’re likely to keep doing business with you.
So what about when things go wrong? It’s inevitable, things happen. How you and your frontline handle the inescapable adversity can make all of the difference. Not sure how to go about it? Here are four simples ways to get you started.
https://customerthink.com/4-easy-ways-to-impress-customers-using-communication/
The General Data Protection Regulation (GDPR) initiative has put customers back in the driver's seat. Customers and prospects will henceforth own their personal data and have control over the communications they receive.
As marketers, we represent the voice of the customer. The European Union's GDPR helps us do that by focusing on the "customer first." The best possible outcome is that Marketing provides the customer with information considered valuable.
We should do so not only for EU customers but for all customers.
https://www.marketingprofs.com/articles/2018/34819/gdpr-is-already-here-a-simple-marketing-guide-for-compliance/
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