The aggressive revenue growth goals of most firms point to the need for a deliberate, systematic and managed approach to generating game-changing new product ideas. We identify a number of sources of new product ideas, and then report the results of a survey of 150 firms to identify which sources are the most popular, and more important, which sources are the most effective—in terms of generating robust new product ideas. The results are provocative when we compare a number of voice-of-customer (VoC) methods for idea generation against other popular sources of ideas.
https://www.stage-gate.com/new-product-development-process/voice-of-customer-methods-what-is-the-best-source-of-new-product-ideas/
Consumers want to shop for an automobile in the same way they shop for other items online. Online advertisements encourage consumers to make purchases even before they are certain of what they want to buy. The use of artificial intelligence to bring customers to your dealership is the modern way of advertising. The use of social media and other online techniques as a means to collect data about what consumers are looking for and interested in is an excellent way for car dealers to discover what it is their customers are interested in, particularly when they are looking to purchase a new car. This way, the car dealer can entice their customers with the newest cars on the lot by offering them discounts and bonus packages if they purchase a car right now.
https://www.cbtnews.com/best-ways-to-re-engage-with-lost-customers-using-modern-methods/
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