The rise of mobile-first shopping is intrinsically tied to the explosive growth of mobile devices, particularly with younger consumers becoming ever more money conscious and increasingly social media savvy.
Worldpay research, published last week by Retail Week, revealed that 41% of UK 21- to 34-year-olds have made a purchase directly through social media, helping to fuel a rapidly growing m-commerce market as shoppers look to Facebook and Instagram for their next online purchase.
https://www.retail-week.com/retail-voice/are-you-mobile-ready-your-customers-certainly-are/7030747.article?authent=1/
With so many consumers to talk to, retailers need to ensure that they personalise their messaging to each every shopper. In this piece, Aaron Masih (pictured below), COO, Persado, tells RetailTechNews how Persado can help retailers achieve this goal.
https://www.retailtechnews.com/2018/05/29/personalising-your-consumer-voice-qa-with-persado/
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