As the influence of social media continues to proliferate, so does the volume of online consumer insights available to companies.
The ability to successfully filter, capture and analyze actionable data is extremely lucrative for data-driven organizations. According to a 2017 McKinsey study, organizations that leverage consumer behaviorial insights outperform their competitors by 85 percent in terms of sales growth and by more than 25 percent in total profits.
https://www.cmswire.com/customer-experience/the-customer-voice-bringing-value-to-online-data/
"A lie can travel halfway around the world while the truth is putting on its shoes," as Mark Twain said, but he did not envisage social media: "halfway" is understating it. A lie – or at least a bad impression – can get fully around the world, in an instant.
That is the nightmare scenario for companies and organisations in the social media age.
http://www.afr.com/news/special-reports/rebuilding-corporate-trust/social-media-has-given-communities-a-voice-20180225-h0wm7s/
The essence of business never changes: engaging the customer, every day.
This is not just the source of revenue: the customer experience – and perspective – remains the "early warning system" to show if things are not working, says Karen Penrose, director at Bank of Queensland. "Trust is remade on every customer encounter," she says.
But these days, there are other stakeholders that business must engage: governments, regulators, employees, suppliers, investors, funders and the general public. "In the modern environment, questions get raised (about a business) by a whole host of interested, invested individuals," she says.
http://www.afr.com/news/special-reports/rebuilding-corporate-trust/customer-always-the-key-but-other-stakeholders-also-vital-20180225-h0wm3f/
In-App & Web Notifications are increasingly being used by digital-first businesses as a means for boosting conversions or simply conveying an important message to their visitors (while they are active in-app or on the website). According to Localytics, In-App Messaging in particular is capable of boosting engagement by 3x! So to what can we attribute the success of in-app and web notifications? Easy. That would be their exceptional ability to deliver the right content to the right audience at the right time.
In this article we will define 10 tools that offer in-app & web notifications.
https://mopinion.com/10-tools-with-in-app-web-notifications/
In a special presentation and panel discussion, you’ll get an update on how user-generated content and other Voice of the Customer (VOC) dynamics are changing the way grocery shoppers prepare for their trips and make in-store choices. Further, you’ll learn how marketers can monitor these interactions and leverage VOC analytics to positively influence shopper decision-making before and during store visits.
http://www.retailwire.com/online-and-in-the-aisles-how-social-impacts-food-sales/
Potential customers often mistake Synup for a full service marketing agency. It isn't — its product focusses solely on managing the local marketing and reputation of businesses. It doesn’t take care of, for example, content marketing.
https://www.cmswire.com/customer-experience/the-customer-is-always-right-right/
Are you still guessing or assuming that your customers are pleased with your service or that you are meeting the expectations of the relationship?
Really??
Here’s a quick review of the basic requirements to build, deliver and align yourself with your customers' expectations:
http://www.piworld.com/post/best-way-align-customer-expectations/
A pioneer in world business and CEO of HSN, Mindy Grossman once said “I believe in accessibility. I believe in honesty and a culture that supports that. And you can’t have that if you’re not open to receiving feedback.” Bill Gates, the richest man in the world said, “We all need people who will give us feedback. That’s how we improve.” Why is it not surprising that successful business leaders and entrepreneurs are always the ones who are wanting to take feedback from their customers?
https://customerthink.com/8-common-misconceptions-about-customer-feedback/
Listening to a voice of the customer presents a challenge to most of the sophisticated contact center. Many different techniques are used to determine and evaluate the quality of customer interactions such as holding times, disconnection rates or reaction times. But this technique tells about events within customer interactions instead of the reason why they occurred. So here speech analytics plays an important role...
https://www.lanews.org/speech-analytics-market-value-share-supply-demand-share-and-value-chain-2017-2027/
Let’s face it — content is at the core of modern marketing communications. Content that is useful, helpful or entertaining will win mind-share and wallet-share as we move ahead into a marketplace where multiple parties are competing for the attention of potential customers.
https://www.cmswire.com/customer-experience/let-voice-of-the-customer-shape-your-b2b-content-marketing-strategy/
Bookmarks on this page are managed by an admin user. 
