Social media has given communities a voice

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  1. "A lie can travel halfway around the world while the truth is putting on its shoes," as Mark Twain said, but he did not envisage social media: "halfway" is understating it. A lie or at least a bad impression can get fully around the world, in an instant. That is the nightmare scenario for companies and organisations in the social media age.
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.