In many conferences in 2017, the buzz has all been around the customer experience, customer journeys or customer engagement. These topics come up in almost every presentation in a banking, hospitality, marketing or retail conference. However, there was little linkage between these “buzz” topics with loyalty nor branding. There is a correlation between the customer experience and how that impacts loyalty and an organisation’s brand. How does a brand inspire loyalty and how does the customer experience elevate a brand?
http://www.marketing-interactive.com/features/synchronizing-loyalty-customer-experience-and-branding/
Customer loyalty is critical to the survival of any business. If your customers suddenly find good reasons to start visiting your competitors, maybe it was because they weren’t satisfied with your product, or the type of service they received while with you. None of them ever told you about any problems they were having, they just stopped coming.
If that sounds strange, then consider the following statistics –
http://customerthink.com/6-reasons-your-customers-do-not-complain/
I came across an article this week that immediately caught my attention: Top Takeaways From The 2017 Customer Rage Study. While the study itself is not yet available on the Customer Care and Measurement & Consulting website, the fact that they have previously conducted similar research and you can filter articles by the subject of “rage” leads me to believe they are a bit of an expert.
http://customerthink.com/three-ways-to-avoid-customer-rage/
We’ve all been there. That grudge payment we have to make. And on top of it, to make it, we need to go and stand in a queue that are usually extra long. Today was no different. I stopped at the traffic department to pay my license, saw the people queuing out the door and decided to come back a bit later (hoping that things would calm down a bit).
https://customerthink.com/do-you-talk-about-great-cx-or-do-you-do-great-cx/
GOOD customer service and having an online presence have been highlighted as the keys to competing with Amazon.
After months of speculation, the US retail giant launched Amazon Marketplace in Australia this week.
But Belmont Business Enterprise Centre founding manager Carol Hanlon said service was the only way to competing and building customer advocacy and loyalty.
https://www.communitynews.com.au/southern-gazette/news/good-customer-service-and-online-presence-key-to-competing-with-amazon-says-belmont-business-enterprise-centre-founder/
Gartner made some interesting predictions about customer experience (CX) and the marketing technology associated with it in early 2017. The research firm suggested customer experience management would continue to top CEO, CMO and CIO agendas, calling it the “watchword of our age.” On the technology side, Gartner predicted CMO technology spending would exceed that of CIOs and that eventually, the CIO role will fall under the CMO organizationally.
https://www.cmswire.com/customer-experience/surveying-the-customer-experience-technology-landscape/
Ask anyone. There are many companies out there that make use of several tools as a means for communicating with their visitors or customers on their website, be it through a chatbot, feedback form or direct review. Now, you might be thinking ‘Hey these are basically classified as customer experience tools and I have one!’ and because you already utilise one of these tools, there is nothing else you need to do to improve the customer experience. Well that’s not entirely true…
https://mopinion.com/which-website-tools-are-best-for-effectively-engaging-the-online-customer/
The number one rule in customer experience (CX) is to meet your customers where they live. Understand their preferences, their challenges. Know what gets their goat. As CX practitioners, we also should know the way, or ways, our customers prefer to communicate with us. Are we giving them their preferred option? Or are we simply using the channels that suit us best?
http://customerthink.com/customer-initiated-feedback-a-new-window-into-the-customer-journey/
The New Customer-Driven Economy
We are witnessing an amazing acceleration of new products, services, and delivery methods. Many companies and even entire industries have been radically affected (think Department Stores, RIM Blackberry, Kodak, Blockbuster, and many others). There are new rules, principles, and ways of working for success in the customer-driven economy.
https://customerthink.com/10-essentials-for-survival-in-the-customer-driven-economy/
It is not difficult to understand the role of customer in any business. They play pivotal role and are solely responsible for making any business successful. For sustaining a profitable life, businesses should make sure to serve customers in every possible way and provide them with an experience of their lifetime.
Total Customer Experience (TCE) is a 360 degree strategy to make sure businesses are rounded with customer centricity. TCE ensures businesses are build around happy customers. Achieving total customer experience is no cake walk and it requires certain type of dedication and commitment. A persistent effort and set of commandments should be followed to make sure businesses are built to provide total customer experience.
https://analyticsweek.com/content/10-commandments-achieve-total-customer-experience/
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