In many conferences in 2017, the buzz has all been around the customer experience, customer journeys or customer engagement. These topics come up in almost every presentation in a banking, hospitality, marketing or retail conference. However, there was little linkage between these buzz topics with loyalty nor branding. There is a correlation between the customer experience and how that impacts loyalty and an organisations brand. How does a brand inspire loyalty and how does the customer experience elevate a brand?
Voting 0
