B2B mergers and acquisitions (M&A) are unlikely to slow down in 2018.
Deloitte estimates that M&A activity will accelerate in 2018, in part driven by new M&A technology and tools.
Low economic growth also pushes B2B leaders to rely on M&A as a central part of their growth strategies.
But it remains to be seen whether these deals will be as successful as leaders hope.
Many factors can improve M&A performance, but one critical factor is often overlooked: customers.
http://news.gallup.com/businessjournal/225068/why-b2b-customers-important-part.aspx/
Having the right tools in your toolbelt is a fundamental part of being a successful digital marketer. In fact, it’s almost impossible for digital marketers nowadays to perform their daily tasks without the assistance of these tools; tools that help automate processes and save precious time and money, ensuring a good return on marketing investment. From email marketing and CRM tools to analytics and project management, there are quite a few tools to choose from when forming your own martech stack this year.
https://mopinion.com/nl/top-27-tools-martech-stack-2020/
As the influence of social media continues to proliferate, so does the volume of online consumer insights available to companies.
The ability to successfully filter, capture and analyze actionable data is extremely lucrative for data-driven organizations. According to a 2017 McKinsey study, organizations that leverage consumer behaviorial insights outperform their competitors by 85 percent in terms of sales growth and by more than 25 percent in total profits.
https://www.cmswire.com/customer-experience/the-customer-voice-bringing-value-to-online-data/
The mindsets of chief marketing officers have evolved from a product-centric mindset to a more customer-centric one, as it is no longer just about developing eye-catching campaigns. They also serve as both the representative of the brand and the voice of the customer.
http://www.thedrum.com/news/2017/11/20/sap-cmo-alicia-tillman-marketers-evolving-role-brand-safety-and-implementing/
In a special presentation and panel discussion, you’ll get an update on how user-generated content and other Voice of the Customer (VOC) dynamics are changing the way grocery shoppers prepare for their trips and make in-store choices. Further, you’ll learn how marketers can monitor these interactions and leverage VOC analytics to positively influence shopper decision-making before and during store visits.
http://www.retailwire.com/online-and-in-the-aisles-how-social-impacts-food-sales/
Marketing directors can’t make decisions in a vacuum. They need information about their customers, their channels and all the touchpoints that help them to connect with each other. How can they deliver what the customer wants unless they can see through the customer’s lens?
https://www.marketingtechnews.net/news/2018/feb/26/journey-analytics-show-customer-experience-through-different-lens/
We start 2018 facing an experience gap – that’s to say a gap between what customers need from their experiences with brands and organisations and the quality of the experience that they actually receive. Improvement of customer experiences stalled from 2016 to 2017 in many markets. Despite talk, action and investment in VOC & CEM programmes, few companies are making any headway in responding to customers’ journey needs and experiences for customer have become ‘average’ at best.
http://customerthink.com/is-dark-data-the-key-to-closing-your-customer-experience-gap/
At 99 articles, the General Data Protection Regulation (GDPR) is a daunting piece of legislation. Fortunately, it had the foresight to assign itself an administrator.
Enter the data protection officer (DPO). If you haven’t heard of this new role, you will soon.
https://martechtoday.com/gdpr-introduces-new-job-position-data-protection-officer-211269/
According to a new research report "Digital Intelligence Platform Market by Component (Analytics, Data Management, and Engagement Optimization), Touchpoint (Company Website, Social Media), Organization Size, Vertical (BFSI, Retail & E-Commerce), and Region - Global Forecast to 2022", published by MarketsandMarkets™, the market is projected to grow from USD 5.65 Billion in 2017 to USD 13.96 Billion by 2022, at a CAGR of 19.8% from 2017 to 2022.
http://www.prnewswire.co.in/news-releases/digital-intelligence-platform-market-worth-1396-billion-usd-by-2022-659321813.html/
Digital intelligence platform market categorizes the global market by component as analytics, data management and engagement optimization, by touchpoint as company website, social media, by organization size, by vertical, and by region.
https://www.whatech.com/market-research/it/412318-digital-intelligence-platform-market-growing-worth-13-96-billion-usd-by-2022-explored-in-latest-research/
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