Why B2B Customers Are the Most Important Part of M&A

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  1. B2B mergers and acquisitions (M&A) are unlikely to slow down in 2018. Deloitte estimates that M&A activity will accelerate in 2018, in part driven by new M&A technology and tools. Low economic growth also pushes B2B leaders to rely on M&A as a central part of their growth strategies. But it remains to be seen whether these deals will be as successful as leaders hope. Many factors can improve M&A performance, but one critical factor is often overlooked: customers.
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