Having the right tools in your toolbelt is a fundamental part of being a successful digital marketer. In fact, it’s almost impossible for digital marketers nowadays to perform their daily tasks without the assistance of these tools; tools that help automate processes and save precious time and money, ensuring a good return on marketing investment. From email marketing and CRM tools to analytics and project management, there are quite a few tools to choose from when forming your own martech stack this year.
https://mopinion.com/nl/top-27-tools-martech-stack-2020/
Building a mobile app is only have the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to stay sharp and offer a good mobile app experience to their customers. But how can they know if they’re on the right track? More specifically, Enter mobile app analytics tools…
https://mopinion.com/mobile-app-analytics-tools/
Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are actually quite easy to use.
https://mopinion.com/heatmapping-tools-you-might-want-to-try/
We have some exciting news for all of the Google Analytics geeks out there! Mopinion has just launched a new Google Analytics (GA) integration that will enable Mopinion users to track and analyse feedback form results (such as scores and feedback categories) combined with user behaviour directly from GA – and this time, without the hassle of setting up these events manually.
https://mopinion.com/customer-feedback-google-analytics-integration/
Data-driven Voice of Customer analytics is proven to increase lifecycle value and reduce churn by delivering the insights companies need to dramatically improve brand and product experiences. There are six steps involved in building an effective VoC analytics program:
https://www.lexalytics.com/lexablog/effective-voice-of-customer-voc-analytics/
As enterprises in North America increasingly migrate their processes and applications to the cloud, contact center service providers (CCSPs) will have to deliver next-level customer experience (CX) and contact center performance and productivity to gain a competitive edge. Using a broadened set of analytics tools that incorporate novel technologies such as artificial intelligence (AI), machine learning (ML), augmented reality (AR), and Big Data, companies are adding intelligence to existing applications such as interactive voice response (IVR). They are also integrating multiple contact channels such as mobile, chat, messaging, and social media to offer a richer omnichannel experience with a focus on simplicity and ease of use.
http://www.koreaittimes.com/news/articleView.html?idxno=88741/
A 360-degree customer journey is a set of ideas and methods meant to take you from vague promises of being “customer-centric” to a concrete process for measurably offering more value to customers. By better understanding individuals and groups of customers, you’ll find ways to make your products more useful and smooth out the buying process, building an engaged audience for your brand along the way.
https://mopinion.com/360-degree-customer-journey/
As a contact center leader, your customers love working with you. Your agents love working for you. Your peers love working alongside you. Under your guidance, your team consistently achieves top performance scores and high customer satisfaction ratings. You seem able to accomplish whichever task is put in front of you, and you relish new challenges that come your way. You’re truly a rock-star contact center manager or supervisor.
Out of everyone working in your organization, it seems like you at a minimum should be anointed with “Voice of the Customer (VoC) Superhero” status, right?
https://www.calabrio.com/blog/are-you-a-voice-of-the-customer-voc-superhero/
Need some guidance in making business decisions? Then you might want to think about employing a business intelligence tool, or BI tool. Business intelligence tools are all about helping you understand trends and deriving insights from your data so that you can make tactical and strategic business decisions. Now, I know what some of you startups and smaller-size businesses are thinking… “These tools are way too advanced and complex for my company. It’s no use”. Well you couldn’t be more wrong. Nowadays BI tools can help businesses of all shapes and sizes make sense of complex, big data and drive profits!
https://mopinion.com/business-intelligence-bi-tools-overview/
There many fascinating insights from a new study conducted by Harvard Business Review Analytic Services in conjunction with SAS, Intel and Accenture Applied Intelligence. The study is a quick, insightful read of 16 pages that combines survey findings and enterprises’ marketing results.
https://www.forbes.com/sites/louiscolumbus/2018/07/08/how-to-improve-customer-experiences-with-real-time-analytics/#2851c71e6e82/
