Head of digital and customer marketing talks about the marketing technology transformation she's led and how executive buy-in and cultural change was achieved.
https://www.cmo.com.au/article/635405/how-village-roadshow-brought-voice-customer-into-heart-business/
The increasing and widespread adoption of voice technology is already beginning to establish its place as a major factor in travel.
A truly intelligent voice technology platform would enable fluid, human-like conversations. Artificial intelligence (A.I.) technology would support complex exchanges, detect nuances in speech patterns and tone and remember details from earlier conversations.
https://www.phocuswire.com/Unique-voice-in-travel/
Over the years, the digital revolution has seen a rise in customers demanding a better experience from companies. The ease with which terrible experiences of customer service can be shared on the numerous social media platforms available today has forced many companies to treat their customers better. While advances in technology have helped manufacturers create better products, buyers also have higher expectations these days.
In fact, the phrase “the customer is king” has been used for a while now. But when it comes to manufacturing industries, what can they do to improve customer experience. Consider a few ways this can be done.
http://customerthink.com/how-manufacturing-companies-can-improve-customer-experience/
Mack Trucks recently extended its commitment to uptime by incorporating a new process that efficiently and effectively captures customer feedback regarding their service experience.
https://www.constructionequipmentguide.com/mack-trucks-improves-uptime-through-customer-experience-management-approach/39654/
There’s a power shift happening in the customer journey, wherein audiences rather than brands are in control. Brands are operating in an environment where trust in corporations, advertising, and political leaders is diminishing rapidly. This puts customers in the driver’s seat—giving them power over which brands sink or swim. Getting to the truth has never mattered more—and customer experiences may be the solution.
http://www.econtentmag.com/Articles/Column/Marketing-Master-Class/Compelling-Customer-Experiences-Build-Trust-And-Loyalty-123744.htm/
Customer feedback and a focus on winning repeat buyers are key ways to grow the size of a small business, according to entrepreneur Taryn Williams.
The award-winning founder of WINK Models and The Right Fit highlighted the importance of knowing your customers in order to boost sales in the new podcast series, Mentor Next Door, from Xero and News Corp Australia.
https://www.theaustralian.com.au/business/a-model-example-of-how-to-grow-a-business/news-story/85e59da7b6ca9af05abc810166a7644b/
Businesses know data is crucial when making decisions, but where do you draw your data from? According to new research from Calabrio, businesses are too fixated on a single data point, essentially missing the bigger picture.
These findings are published in a whitepaper entitled Business Transformation and Analytics: Driving Change in a Customer-Centric World, and are based on a poll of more than 1,000 c-level business execs in the UK and the US.
https://www.itproportal.com/news/businesses-not-utilising-the-full-potential-of-their-data/
Customer experience is a key driver of business success. From social media analytics to specialized software, there are hundreds of tools devoted to measuring it. But which of these tools are actually important to understanding customer experience? And how does customer experience ultimately affect your bottom line?
When it comes to understanding and improving customer experience, there are five things every business needs to know.
https://www.businessnewsdaily.com/10643-understand-customer-experience.html/
Customer retention is valuable and essential, but you have to know how to do it correctly, and you have to be dedicated to building loyalty. It’s much less expensive to maintain a current customer as opposed to acquiring a new one, yet boosting loyalty isn’t a top priority for a lot of businesses.
The average business loses around 20 percent of its customers each year, just because they don’t emphasize building relationships. So what can you do to change this trend in your own organization?
https://augustafreepress.com/customer-retention-strategies-that-work/
The travel, tourism, leisure, and hospitality (TTLH) industry has long been the poster child of great customer service (CS). But with its agile and strategic response to the disruption and innovation caused by digital transformation, it is also setting the benchmark for customer experience (CX) Explore how hospitality marketing has embraced the digital customer journey and what digital marketers committed to delivering the best CX - virtual or otherwise – across industries can learn from it.
https://www.martechadvisor.com/articles/customer-experience-2/5-cx-lessons-for-digital-marketers-from-the-ttlh-industry/
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