Customer retention is valuable and essential, but you have to know how to do it correctly, and you have to be dedicated to building loyalty. Its much less expensive to maintain a current customer as opposed to acquiring a new one, yet boosting loyalty isnt a top priority for a lot of businesses.
The average business loses around 20 percent of its customers each year, just because they dont emphasize building relationships. So what can you do to change this trend in your own organization?
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