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  1. Genuine customer feedback creates opportunities for companies to earn more loyal customers, those who know that they can speak out about their problems and that they will be addressed.
    https://www.providesupport.com/blog/3-ways-to-collect-a-more-genuine-customer-feedback/
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  2. They say that an ounce of prevention is worth a pound of cure. But how often do you apply that concept to your customer service? Most businesses wait for a problem to arise, and don’t make efforts to fix a problem until after a customer (or several customers) complains.

    However, more often than not, a customer that has gotten to the point of complaining about something is one that is not likely to come back to your business.
    So, rather than waiting around to fix customer complaints, here are 3 proactive ways that you can prevent those complaints from ever arising.
    http://customerthink.com/3-ways-to-prevent-customer-complaints-instead-of-fixing-them/
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  3. When you first start selling online, receiving negative customer feedback can feel like a real kick in the teeth. You’ve put in all the hard work to get the order out but have fallen short of your customer’s expectations and are now worried about your reputation, not to mention how it might affect your metrics.

    With experience though, you start to realize that negative customer feedback is just part of selling online and shouldn’t be taken to heart. In fact, if you use it creatively, it can even present you with an opportunity to shine.
    https://www.business2community.com/brandviews/xsellco/4-creative-ways-to-utilize-your-negative-customer-feedback-on-amazon-and-ebay-02083046/
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  4. Every e-commerce business knows the relevance of customer feedback—and how hard it can be to obtain it. Not to mention, once you get it, how do you make it useful for overall business strategies?

    According to our own internal data, 50 percent of our Feedback clients send more than 1,900 review requests a month—in some cases to customers across multiple marketplaces. Want to know how to craft the perfect feedback messaging to fit all consumer types? Here’s what you’ll learn from this post:
    https://www.xsellco.com/resources/e-commerce-customer-feedback-templates/
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  5. Communication is everything in all types of relationships, especially when it comes to your customers. If you ever thought customer communication is overrated, think again – 70 percent of customers are willing to spend more with companies that provide excellent customer service. The way you interact with your customers has a direct impact on your bottom line. If they feel that they’re understood and treated with respect, they’re likely to keep doing business with you.

    So what about when things go wrong? It’s inevitable, things happen. How you and your frontline handle the inescapable adversity can make all of the difference. Not sure how to go about it? Here are four simples ways to get you started.
    https://customerthink.com/4-easy-ways-to-impress-customers-using-communication/
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  6. For any business looking to provide their users with the products they need and the customer service that they deserve, knowing how to collect and act upon customer feedback is essential. Customer feedback gives businesses the guidance and information they need in making decisions.
    To learn and measure how satisfied your customers are, you need to get a handle on how they see your products, customer support and the entire company. In this article, you can find out four of the best and most effective ways to respond to a customer’s feedback.
    https://www.ethosplc.com/2018/07/19/4-effective-ways-to-respond-to-customers-feedback/
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  7. On Tuesday, Skift Tech Forum drew about 400 attendees from dozens of travel industry segments and 20 different countries to Santa Clara, California, in Silicon Valley, to talk about what’s next in travel technology.

    Skift editors noticed a handful of ideas that percolated during the day’s talks, workshops, and networking breaks, including the growing digital divide, best practices in personalization, the promise of voice-powered search, and speculation about Amazon or another big tech player moving into travel.
    https://skift.com/2018/06/14/4-key-insights-on-travel-tech-advances-personalization-voice-and-amazon/
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  8. Customer reviews are important for a lot of reasons. First and foremost, they are highly influential over consumer’s purchasing behaviors and overall brand sentiment. According to recent research from Bright Local, 86% of customers seek out customer reviews before they will buy from a new business. Furthermore, the vast majority of customers claimed that they trusted online reviews just as much as they would a personal recommendation.

    Of course, most businesses know that having a lot of good reviews can boost sales by strengthening consumer confidence in their business. However, positive, authentic reviews can do a whole lot more than just build trust with customers who are checking out your product/service pages. They are also an essential ingredient to an effective SEO strategy.

    Here are four reasons why your brand needs to incorporate more authentic customer feedback into your website for SEO benefits.
    http://www.econtentmag.com/Articles/Editorial/Industry-Insights/4-Key-Reasons-Why-Authentic-Feedback-Needs-to-be-Part-of-Your-SEO-Strategy-130308.htm/
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  9. 'Staying current with ever-changing tech trends is now de rigueur for any modern marketing executive. One of the first things Jim Lyski did after becoming CMO of CarMax in 2014 was to go on a “digital safari” to Silicon Valley with the company’s new CIO and other senior executives. They spent three days meeting with leading tech and venture capitalist firms, getting up to speed on emerging technologies.

    “Google is happy to show you not only what they’re doing but what they’re going to concentrate on over the next year,” Lyski says. “Facebook, Adobe, Oracle and IBM Watson will do the same thing. If you’re not talking to the experts that are reshaping our industry, you’re missing the boat. This industry changes at breakneck speed. If you don’t put in the effort to stay abreast of everything, you’ll blink and be left behind.”'
    https://www.adweek.com/digital/4-keys-cmos-should-consider-as-they-transform-their-organizations-and-themselves/
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  10. In the world of constant disruptive changes and rapidly amplifying market needs, innovation is the differentiator. It is the capability to do things differently, caters to ever-increasing customer expectations, and transform ideas into reality.

    Which is why innovation is the ‘strategic vision du jour’ of many ambitious organizations today.
    https://ceoworld.biz/2019/02/05/4-practices-to-create-culture-of-innovation-in-your-organization/
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.