'Staying current with ever-changing tech trends is now de rigueur for any modern marketing executive. One of the first things Jim Lyski did after becoming CMO of CarMax in 2014 was to go on a digital safari to Silicon Valley with the companys new CIO and other senior executives. They spent three days meeting with leading tech and venture capitalist firms, getting up to speed on emerging technologies.
Google is happy to show you not only what theyre doing but what theyre going to concentrate on over the next year, Lyski says. Facebook, Adobe, Oracle and IBM Watson will do the same thing. If youre not talking to the experts that are reshaping our industry, youre missing the boat. This industry changes at breakneck speed. If you dont put in the effort to stay abreast of everything, youll blink and be left behind.'
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