Magento is a well-known ecommerce platform, recently acquired by Adobe. It offers two distinct platforms: Magento Open Source and Magento Commerce (or Magento 2). Supported by global network of nearly 1,150 solution and technology partners, Magento has a library of almost 5,000 extensions, created by other developers that ‘extend’ the functionality of the platform. These extensions range anywhere from Accounting & Finance to Customer Support and Reporting & Analytics to Shipping & Fulfillment and much more. There are also several notable user feedback extensions that are ideal for getting your customer feedback programme up and running.
https://mopinion.com/magento-user-feedback-extensions/
Does your ecommerce website run on the Magento platform? Then we’ve got good news for you. Mopinion has just launched a user feedback extension for Magento that enables Magento-based websites to run Mopinion feedback software on their site.
https://mopinion.com/mopinion-launches-user-feedback-extension-for-magento/
It’s a dog-eat-dog world out there in the eCommerce industry. Online retailers face tough competition when it comes to offering a good customer experience and winning over the loyalty of their customers. And the truth remains that while striving for the much-sought-after “perfect customer experience”, there are many struggles these retailers still go through on a daily basis that hold them back.
https://mopinion.com/is-digital-feedback-the-solution-to-all-online-retailer-struggles/
When I ask retail CEOs about their top objectives, I often hear them say: “we want to put the customer at the center of everything we do.” This sounds easy, but it is increasingly difficult. Years ago, when I was a merchant for a retailer with a small chain of stores, I could walk the selling floor and ask our loyal customers for feedback. With 500 or 1000 stores, a rapidly growing e-commerce channel, and millions of customers, this is no longer possible.
An entire category of Voice of the Customer (VoC) tools has arisen to address this challenge, and these tools can help retailers shape their in-store experience, pricing strategies, and product offerings. However, even with the vast amount of data and analytical tools at an executive’s fingertips, there are still enormous missed opportunities. While many retailers in the fashion, apparel and footwear industry have embraced them, other industries are far behind the curve. There is a misconception that these tools are best applied to fashion, whereas in reality they can be applied to virtually every product sector.
https://www.forbes.com/sites/gregpetro/2019/02/22/excluding-the-voice-of-the-customer-a-curable-epidemic/
The need to constantly optimize their site is one of the biggest challenges faced by anyone investing in mobile commerce.
But how can they not? Also referred to as mcommerce or m-commerce, mobile commerce is an advancement of ecommerce that enables people to buy and sell products from virtually anywhere by use of a mobile device. Basically, any monetary transaction that’s completed on a mobile device constitutes as mcommerce.
https://thriveglobal.com/stories/how-to-optimize-your-ecommerce-site-for-mobile-conversions/
When it comes to e-commerce personalization, how do you know if you are truly delivering a personalized experience? As shoppers, we all have different likes, patterns, affinities, interests and trigger points that lead us to making purchases. In a physical store environment, an associate is well equipped to not only gauge the interest and patterns of their repeat customer, but also to inquire and learn what prompts that particular shopper to make a purchase. Is it a BOGO offer? Is it the ability to sample a new product with a purchase? Or is it the allure of purchasing an exclusive line solely available at that particular store?
https://www.digitalcommerce360.com/2019/01/02/the-key-to-ecommerce-personalization-contextual-relevancy/
https://www.business2community.com/ecommerce/how-b2b-ecommerce-marketers-can-use-the-voice-of-the-consumer-to-boost-sales-02133114/
The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what you’re doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback…
https://mopinion.com/online-feedback-ecommerce-managers/
Several major market changes have made waves throughout the retail industry in just the past few years. The proliferation of mobile devices, Amazon’s meteoric rise to the top of e-commerce, and the emergence of omnichannel strategies have all fundamentally changed how retailers compete.
Shoppers today expect browsing and purchasing to be consistent and seamless, no matter where their experiences take place. Omnichannel, especially, has transformed retail and improved what consumers consider to be a quality user experience.
While building an effective omnichannel strategy is not easy, retailers can avoid mistakes and create best-in-class omnichannel experiences by following these five lessons:
https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=126962/
Sixty-eight percent of internet users in the European Union shopped online in 2017, says the 2017 survey on Information and Communication Technology. In the US, according to Walker Sands Communications’ The Future of Retail Report 2018, 46 percent of consumers prefer to shop online.
eCommerce is the driving factor behind this shopping evolution. Consumers no longer have to go out to go shopping. eCommerce has brought the shopping experience to their fingertips via computers and mobile devices, completely changing the way consumers shop.
This article is an exploration of the most impactful ways that eCommerce has changed consumer shopping habits.
https://www.scalefast.com/blog/customer-behavior/
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