So you’re about to launch a new product on your shelves. There’s a clear market for it, it’s the right price and customers really liked it during the research phase.
Then you launch it and it fails to sell. So what went wrong? Are the customers to blame?
Well, no. It turns out we’re actually not very good at knowing what drives our own behaviour and what we say in focus groups is not always a reliable predictor of what we’ll end up doing in the real world.
But there is hope. A relatively new field of research called behavioural economics has been making huge progress in understanding what drives our behaviour.
https://www.retail-week.com/retail-voice/understanding-the-forces-that-shape-consumer-behaviour/7030517.article?authent=1/
Sixty-eight percent of internet users in the European Union shopped online in 2017, says the 2017 survey on Information and Communication Technology. In the US, according to Walker Sands Communications’ The Future of Retail Report 2018, 46 percent of consumers prefer to shop online.
eCommerce is the driving factor behind this shopping evolution. Consumers no longer have to go out to go shopping. eCommerce has brought the shopping experience to their fingertips via computers and mobile devices, completely changing the way consumers shop.
This article is an exploration of the most impactful ways that eCommerce has changed consumer shopping habits.
https://www.scalefast.com/blog/customer-behavior/
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