When it comes to e-commerce personalization, how do you know if you are truly delivering a personalized experience? As shoppers, we all have different likes, patterns, affinities, interests and trigger points that lead us to making purchases. In a physical store environment, an associate is well equipped to not only gauge the interest and patterns of their repeat customer, but also to inquire and learn what prompts that particular shopper to make a purchase. Is it a BOGO offer? Is it the ability to sample a new product with a purchase? Or is it the allure of purchasing an exclusive line solely available at that particular store?
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