The need to constantly optimize their site is one of the biggest challenges faced by anyone investing in mobile commerce.
But how can they not? Also referred to as mcommerce or m-commerce, mobile commerce is an advancement of ecommerce that enables people to buy and sell products from virtually anywhere by use of a mobile device. Basically, any monetary transaction that’s completed on a mobile device constitutes as mcommerce.
https://thriveglobal.com/stories/how-to-optimize-your-ecommerce-site-for-mobile-conversions/
Engaging with customers and collecting their feedback is a competitive edge available to any enterprise willing to invest in data management, process optimisation, and creative design. Insights from customers collected through surveys and other feedback mechanisms are the backbone of Customer Experience (CX) management.
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There is often a rigorous debate about what metrics you should collect with your Voice of the Customer (VoC) programme, such as Net Promoter Score®, Customer Satisfaction and Effort score, to name a few.
https://www.mycustomer.com/experience/voice-of-the-customer/customer-feedback-how-collection-devices-skew-results-differently/
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