Voice of Customer News

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1. A Startup Mentality Gives Public Research a Lift

   Earlier this month, the U.S. Department of Defense became the latest agency to adopt a burgeoning start-up boot camp pioneered by the National Science Foundation’s Errol Arkilic.
   
   In 2011, Arkilic reached out to Steve Blank, a Stanford University professor who would soon be one of Silicon Valley’s most influential innovators.

   http://blogs.discovermagazine.com/crux/2018/02/05/i-corps-startup-science/#.WnmmcK6nF1s/

   Tags: voc, voice-of-the-customer, research, startup, customer-feedback by tjeerdtraats (2018-02-06)

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2. Has User Experience Research Been Eating Too Much Junk Food?

   There is no doubt about it, UX is a hot topic. Some say it is design thinking, others call it user-centered design. But no matter how you describe it, UX will be a major force going forward.

   https://customerthink.com/has-user-experience-research-been-eating-too-much-junk-food/

   Tags: voc, voice-of-the-customer, voice-of-customer, ux, user-experience, research by tjeerdtraats (2018-01-03)

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