Internet of Things (IoT), the market for which will grow from $625.2 billion in 2015 to $1.29 trillion in 2020, has, helped drive this fundamental shift. It is this ability to connect brands directly with the end-customer that is making IoT one of the key agenda points in boardroom discussions.
http://www.financialexpress.com/industry/technology/internet-of-things-what-is-technology-all-about-find-out-here/1015206/
The NPS, or Net Promoter Score, is an indicator that measures customer loyalty. Created in 2003 by Fred Reichheld, consultant at Bain & Company, it is based on an assessment of the customer’s likelihood to recommend, usually accompanied by a question such as “Which elements motivated your rating ?”. The customer is asked to give a score between 0 and 10, according to which he will be classified into one of the 3 following categories : “promoter” if the score is 9 or 10, “passive” if the score is 7 or 8, or “detractor” if it is between 0 and 6.
https://www.mediatech-solutions.com/define-implement-exploit-net-promoter-score-nps/
Being a CMO used to be straightforward, with a laser focus on branding, advertising and lead generation. Enterprise functions outside of marketing "ownership" were not a problem, as the CMO didn't report the financials, wasn't responsible for deploying technology, didn't have to approve all hires and really didn't "own" the sale in many cases.
https://www.marketingdive.com/news/why-cross-collaboration-is-critical-to-the-modern-cmos-success/513762/
The new year is a time to reflect on the past year and to commit to doing better in the coming year. This is true for us both personally and professionally. To get insight into what is on the minds of top marketing leaders about their focus for 2018, I asked several leading CMOs to complete the following sentence. “Based on what I learned in 2017, I resolve to …” Here’s what they had to say.
https://www.forbes.com/sites/johnellett/2018/01/10/provocative-and-surprising-new-years-resolutions-from-top-cmos/#5434295b4d17/
Customers want businesses to hear them, understand them and appreciate them, according to the Deloitte annual Global Contact Center Survey for 2017, says Ebrahim Dinat, COO at Ocular Technologies.
https://www.itweb.co.za/content/kxA9POvNNZlvo4J8/
Customer Experience Management (CEM) is getting a lot of attention in the technology market. CEM is a solution through which an organization can interact with their customers and analyze customer behavior, purchasing patterns, satisfaction, complaints, insights and their overall experience. Organizations have to reach out to customers and hence are applying this customer centric approach.
http://www.editiontruth.com/customer-experience-management-cem-getting-lot-attention-technology-market/
The Mopinion team is committed to providing the best possible feedback analytics solution out there; an objective which requires constant improvement and innovation. Thanks to the feedback of our customers, we’re happy to announce the release of several updates and new features within our software this month!
https://mopinion.com/december-product-updates-featuring-automated-tagging/
Over the festive season, I caught up with Lucas Watson, Executive Vice President and Chief Marketing & Sales Officer at financial management software heavyweight Intuit. I was expecting a discussion on expansion plans, brand strategy, and how increasing financial compliance regulations are a challenge for small and medium-sized business owners.
https://yourstory.com/2018/01/intuit-lucas-watson/
Instant gratification is here to stay—at least in the customer experience world. Thanks to technological advances, most consumers now expect brands to be available at a moment’s notice. Smartphones, social media, mobile apps, and more have helped create a culture of hyper-connectivity and immediacy, making it critical for companies to provide fast and seamless customer experiences.
http://www.1to1media.com/customer-engagement/redefining-real-time-customer-experience/
It all started with a new Christmas decoration my wife had set her heart on. She’d been back and forth wondering if she should buy it. Last weekend, we found ourselves back in the store, where she eventually decided it would be ideal for a space on the hallway table.
https://www.cmswire.com/customer-experience/let-the-customer-experience-drive-your-technology-design/
