The chief marketing officer has become one of the most important, and indeed, influential, executives in the C-suite.
CMOs uniquely represent the voice of the customer, the deep understanding of whom is critical to business success today. Meanwhile, the CMO role’s scope and complexity is much broader than it has ever been.
https://www.forbes.com/sites/jenniferrooney/2018/06/21/the-worlds-most-influential-cmos-2018/#1f32ca491e66/
Being a CMO used to be straightforward, with a laser focus on branding, advertising and lead generation. Enterprise functions outside of marketing "ownership" were not a problem, as the CMO didn't report the financials, wasn't responsible for deploying technology, didn't have to approve all hires and really didn't "own" the sale in many cases.
https://www.marketingdive.com/news/why-cross-collaboration-is-critical-to-the-modern-cmos-success/513762/
The new year is a time to reflect on the past year and to commit to doing better in the coming year. This is true for us both personally and professionally. To get insight into what is on the minds of top marketing leaders about their focus for 2018, I asked several leading CMOs to complete the following sentence. “Based on what I learned in 2017, I resolve to …” Here’s what they had to say.
https://www.forbes.com/sites/johnellett/2018/01/10/provocative-and-surprising-new-years-resolutions-from-top-cmos/#5434295b4d17/
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