In today's digital era, technologies have enabled consumers with unprecedented powers which allow them to compare prices, find deals and voice opinions.
http://businessworld.in/article/Understanding-Telecom-By-Using-Voice-Of-Customer/01-07-2017-121133/
Instead of having to blast your content on metaphorical loudspeakers, the consumers of today see themselves as their own personal brand. They want to invite you into their inner circles – on one condition: they want a company that they can identify with, that is aligned to their vision of themselves.
The rise of the internet has also led to the rise of accessible information. Almost everything is just a click away, and this has changed the game of marketing immensely. Consumers are now more aware of what’s out there, and feel even more inundated by it.
https://www.mumbrella.asia/2017/12/damien-bray-woo-your-customer-like-a-lover-not-a-one-night-stand/
Organizations are increasingly realizing that for GRC to be truly pervasive, the processes and tools that support it need to be as simple and intuitive as possible. It’s already happening with new generations of GRC software that are more personalized, responsive, and intuitive than ever. It’s happening with cloud-based GRC deployments that are faster and more efficient. Developers and partners are collaborating to build more GRC apps that can cover the whole gamut of requirements, ranging from IT risk management, to third-party management, and even regulatory change management. All of it brings us closer to achieving the vision of pervasive GRC.
http://www.cxotoday.com/story/governance-risk-and-compliance-trends-and-predictions/
Gartner made some interesting predictions about customer experience (CX) and the marketing technology associated with it in early 2017. The research firm suggested customer experience management would continue to top CEO, CMO and CIO agendas, calling it the “watchword of our age.” On the technology side, Gartner predicted CMO technology spending would exceed that of CIOs and that eventually, the CIO role will fall under the CMO organizationally.
https://www.cmswire.com/customer-experience/surveying-the-customer-experience-technology-landscape/
From cost management to gaining new insights, Big Data is becoming an invaluable business tool.
Technology is constantly advancing, and as a result, devices are consuming ever-increasing amounts of data. According to research from tech giant IBM, we create around 2.5 quintillion bytes of data on a daily basis and in 2013 it was calculated that 90% of all the data in existence had been created in just the previous two years – a maxim still frequently recited in tech keynotes.
http://www.itpro.co.uk/big-data/30095/using-big-data-to-transform-business-processes/
Digital intelligence platform market categorizes the global market by component as analytics, data management and engagement optimization, by touchpoint as company website, social media, by organization size, by vertical, and by region.
https://www.whatech.com/market-research/it/412318-digital-intelligence-platform-market-growing-worth-13-96-billion-usd-by-2022-explored-in-latest-research/
We all want to design products, services, and experiences that are relatively simple and intuitive to use. That makes sense: an easier-to-use and onboard product, services is going to have a much stronger user base. A stronger user base translates to revenue. Some have even said the “race for simplicity” in experience design is valued at $86B. You want a piece of that pie. This itself is a complex subject and we discussed it in detail also in this original article here.
But how do you know if your product-services and Customer Experience are too complex?
A few things to consider:
http://customerthink.com/how-do-you-know-if-your-customer-experience-technology-product-or-service-is-too-complex/
The ability of customers to influence smart and connected product conceptualization is growing. It will be critical that OEMs reorient their products, services, internal processes and workforce to deliver desired customer outcomes.
https://www.automationworld.com/article/topics/industrial-internet-things/amplifying-customers-role-digital-machine-technologies/
