The takeover is complete: The customer is in control and customer experience now reigns supreme over the business universe.
A whirlwind of global forces has propelled us to this place. Now that we’re here, what do companies need to do to not only survive, but also thrive?
https://customerthink.com/making-customer-experience-your-marketing-and-sales-magnet/
The NPS, or Net Promoter Score, is an indicator that measures customer loyalty. Created in 2003 by Fred Reichheld, consultant at Bain & Company, it is based on an assessment of the customer’s likelihood to recommend, usually accompanied by a question such as “Which elements motivated your rating ?”. The customer is asked to give a score between 0 and 10, according to which he will be classified into one of the 3 following categories : “promoter” if the score is 9 or 10, “passive” if the score is 7 or 8, or “detractor” if it is between 0 and 6.
https://www.mediatech-solutions.com/define-implement-exploit-net-promoter-score-nps/
For digital marketers and product owners, understanding the need for mobile optimisation will be critical in the coming year. In a study carried out by Statista, in the third quarter of 2017, nearly 53% of global web traffic originated from mobile devices. This is a huge jump from the previous year and it’s expected to rise even more in 2018. So what will this rise in mobile users mean for businesses? The answer is simple. They will need to provide an optimal mobile experience. And one of the best ways to do this is give them a voice – through in-app feedback.
https://mopinion.com/new-white-paper-optimising-the-mobile-experience-with-in-app-feedback/
Being a CMO used to be straightforward, with a laser focus on branding, advertising and lead generation. Enterprise functions outside of marketing "ownership" were not a problem, as the CMO didn't report the financials, wasn't responsible for deploying technology, didn't have to approve all hires and really didn't "own" the sale in many cases.
https://www.marketingdive.com/news/why-cross-collaboration-is-critical-to-the-modern-cmos-success/513762/
The new year is a time to reflect on the past year and to commit to doing better in the coming year. This is true for us both personally and professionally. To get insight into what is on the minds of top marketing leaders about their focus for 2018, I asked several leading CMOs to complete the following sentence. “Based on what I learned in 2017, I resolve to …” Here’s what they had to say.
https://www.forbes.com/sites/johnellett/2018/01/10/provocative-and-surprising-new-years-resolutions-from-top-cmos/#5434295b4d17/
A great customer experience is important in all industries, but in a world of ever-growing consumer expectations, it's critical for retailers. In fact, according to Forrester, "the key to successful retailing in 2018 is obsessing about customer experience." Many retailers are already "obsessed" with the customer experience, but the question is: are they acting upon this obsession?
https://www.retailcustomerexperience.com/blogs/whats-in-store-for-cx-integrating-insight-for-a-360-degree-view-of-the-customer/
To remain competitive within the contact centre industry, companies need to do more to ensure better-than-exceptional customer engagements, and the best way to measure and quantify these is to deploy customer experience analytics solutions.
https://www.itweb.co.za/content/lLn147m5DAE7J6Aa/
Today, marketing success is developing winning customer-centric experiences. That’s why Voice of the Customer (VoC) data has grown from a nice to have to the backbone of measuring and managing the customer experience.
However, VoC data is always leveraged to analyze the experience after the experience has occurred. Also it is a dataset that is a small sample of the total population of visitors that visit your site. Therefore, the effectiveness of this rich, customer-centric dataset would be most valuable if leveraged to create individual experiences in real-time. Marketing is fuelled by data, but VoC data is oddly absent from the marketing technology ecosystem.
http://customerthink.com/why-voice-of-the-customer-data-is-your-most-important-marketing-asset/
Over time, the voice of the customers in seeking service and support were transmitted through different channels in which inventions and innovations played a crucial part. The kind of customer service more than a hundred years back is a whole lot different from what we have today that even the term ‘one click or call away’ may even sound peculiar from people of the past.
http://customerthink.com/will-the-voice-of-the-customer-change-into-email-and-chat/
Your customer experience management (CEM) system is up and running. You are actively listening to your customers and have an impressive 20% survey response rate. You’re measuring NPS and CSAT, and real-time alerts are coming in. That’s great! All signs point to a successful Voice of Customer (VoC) program.
But wait!..
https://www.business2community.com/customer-experience/are-you-there-company-its-me-your-customer-01970530/
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