The takeover is complete: The customer is in control and customer experience now reigns supreme over the business universe.
A whirlwind of global forces has propelled us to this place. Now that we’re here, what do companies need to do to not only survive, but also thrive?
https://customerthink.com/making-customer-experience-your-marketing-and-sales-magnet/
Saying that the customer is key to omnichannel is nothing new.
It’s a given when we see such stats as 75% of consumers expect a consistent experience wherever they engage be it web, social media web or in person.
Let’s be frank. Omnichannel has had bruises...
http://customerthink.com/social-customer-service-the-savior-to-a-successful-omni-channel-strategy/