eringilliam: voice-of-customer*

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    If you are buying or selling something online, make sure to keep your guard up and watch for scammers. This week, I want to tell you about a scam that I have not heard of before. A woman who lives in Pueblo tells me she was selling a car online when she heard from an interested buyer - little did she know, they weren't interested in the car.

    "I had an ad to sell my daughter's old car on Craigslist and someone said they were interested in the car," Jenny told me. She said the customer sent her a text message. "It said, 'Can you please call me at this number and type in 64.' When I called the number, it answered as Google Voice and I'm not really familiar with Google Voice, although we have one on a phone that we never use."
    http://gazette.com/voice-of-the-consumer-keep-your-guard-up-when-buying-and-selling-online/article/1625181/
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  2. In general, most consumers are conditioned to raise a wary eyebrow toward what a brand or company tells them, but they warmly embrace the opinions of people they know and trust - or perceive as “just like me.”
    Your existing and potential customers are also conditioned to share their opinions openly online, which you can use to your distinct business advantage is you know where to look, and take the steps to listen and act on your customer’s voices.
    https://www.siliconindia.com/news/general/How-to-Use-Your-Customers-Voice-to-Create-Powerful-Content-that-Converts-nid-204227-cid-1.html/
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  3. Are millennial preferences really killing dozens of industries? Not necessarily, according to Brennan Wilkie, SVP of CX Strategy at InMoment. Instead millennials are misunderstood when it comes to the retail customer experience.
    http://www.digitaljournal.com/business/interview-how-millennials-are-changing-businesses/article/521084/
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  4. Customers are yearning for better experiences. But what are you doing to design a better experience?

    How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping their experiences? How are you driving the necessary change within your company?
    https://customerthink.com/from-journey-map-to-experience/
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  5. If a company wants to improve its bottom line, it needs to focus on improving sales. That is only possible when the brand is addressing the right audience and solving their key problems. But, how can the brands achieve that? Being a mind reader sounds amazing, doesn’t it? Now, no need to lose hope. There still are different ways by which the companies can tap into what their customers’ pain areas are. Post that knowledge, they can plan their customer experience strategies to solve those problems.

    In this article, we will be discussing the customer service pain areas of the customers – some pressing issues, urgent needs and what could be the possible solutions.
    https://customerthink.com/identifying-customer-service-pain-areas-and-how-to-solve-them/
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  6. Zoom has received the highest overall rating in the Gartner Peer Insights 'Voice of the Customer' Meeting Solutions Market Report. Free of any vendor influence, Gartner Peer Insights research reports are based on end-user reviews and their first-hand experiences of software and services. This report includes the ten highest rated solutions in the "Meeting Solutions" category.
    https://www.informationweek.com/whitepaper/software/operating-systems/gartner-peer-insights-'voice-of-the-customer'-meeting-solutions-market/396863?gset=yes&/
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  7. Voice of the Customer (VoC) provides you the ability to understand and anticipate your customers’ needs, wants, perceptions and preferences so you can better meet their ever-growing expectations.

    In the age of the Customer Experience (CX), these insights are paramount to designing an online and offline experience that is superior to what your competitors are offering.
    https://www.iperceptions.com/blog/successful-voice-of-the-customer-program/
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  8. For Newsday, increasing the clarity of viewing our business through the consumer’s lens has become increasingly important. Pursuant to this goal, in March 2016, Newsday began a multi-channel voice-of-customer strategy that included measuring customer experience for its contact centre, home delivery distribution, digital Web, and mobile Web platforms via Foresee.

    Today, Newsday continues building this robust multi-channel, voice-of-customer rich data set, having collected data from more than three million answered questions.
    https://www.inma.org/blogs/value-content/post.cfm/voice-of-customer-strategy-leads-to-better-business-decisions-at-newsday/
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  9. ne often overlooked aspect of customer service is sourcing customer feedback. What many managers don’t understand is that customers are often willing to give feedback to brands they have done business with and some, in fact, are eager to do so!

    Many companies do not take advantage of this and end up missing out on a chance to understand what their customers really want. Companies should, in fact, make it a priority to request feedback, and then act on the input received – especially important given that there is a strong correlation between customer feedback and customer loyalty.

    Let’s explore why customer feedback is important and the best ways to capitalize on the feedback received.
    https://www.comm100.com/blog/capitalize-on-customer-feedback.html/
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  10. “We really need to listen to the voice of the customer.”

    If you’ve never heard this phrase before, then you either walk around with your headphones in all day or you’ve never worked at a startup. 89 percent of companies are using customer experience as a way to differentiate and compete.

    If 9 in 10 companies are investing in voice of customer (VoC), isn’t it about time you did, too?
    https://surveyanyplace.com/brand-perception-survey-questions/
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.