ne often overlooked aspect of customer service is sourcing customer feedback. What many managers dont understand is that customers are often willing to give feedback to brands they have done business with and some, in fact, are eager to do so!
Many companies do not take advantage of this and end up missing out on a chance to understand what their customers really want. Companies should, in fact, make it a priority to request feedback, and then act on the input received especially important given that there is a strong correlation between customer feedback and customer loyalty.
Lets explore why customer feedback is important and the best ways to capitalize on the feedback received.
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