In a recent white paper we created about health care data, we borrowed from Dr. Seuss: “Data here, data there, data going everywhere. Near and far, far or near, data going out my ear.” It’s pretty safe to say that statement is true for all industries today, especially marketing.
The burning question is: “How are we using our data?” Or, from a more proactive standpoint: “How do we use our data to drive us, not drown us?”
https://www.forbes.com/sites/forbescommunicationscouncil/2019/01/11/voice-of-the-customer-using-digital-analytics-to-strengthen-your-content/
As of 2017, 96 percent of Americans shop online. With just about everyone making purchases online, the web customer experience needs to be effective and efficient for a vastly varied customer base. It's no longer about simply setting up a website that allows someone to buy a product or sign up for a service. Today's online shopper is savvy, and a bad customer experience on the web can break your business.
https://www.retailcustomerexperience.com/blogs/managing-the-customer-web-experience/
In general, most consumers are conditioned to raise a wary eyebrow toward what a brand or company tells them, but they warmly embrace the opinions of people they know and trust - or perceive as “just like me.”
Your existing and potential customers are also conditioned to share their opinions openly online, which you can use to your distinct business advantage is you know where to look, and take the steps to listen and act on your customer’s voices.
https://www.siliconindia.com/news/general/How-to-Use-Your-Customers-Voice-to-Create-Powerful-Content-that-Converts-nid-204227-cid-1.html/
Considering it takes the average tech buyer nearly four to six months to make an online purchase and nearly three to four of those months consist of self-educating, inbound marketing is a very popular marketing method among technology companies.
https://mopinion.com/improve-inbound-marketing-online-feedback/
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