Instead of having to blast your content on metaphorical loudspeakers, the consumers of today see themselves as their own personal brand. They want to invite you into their inner circles – on one condition: they want a company that they can identify with, that is aligned to their vision of themselves.
The rise of the internet has also led to the rise of accessible information. Almost everything is just a click away, and this has changed the game of marketing immensely. Consumers are now more aware of what’s out there, and feel even more inundated by it.
https://www.mumbrella.asia/2017/12/damien-bray-woo-your-customer-like-a-lover-not-a-one-night-stand/
As marketers, we can be too quick to chase innovation for innovation’s sake. Shiny, new digital platforms that have a lot of buzz about them can tempt brands in but too often they don’t deliver on the promise and become white elephants.
At Just Eat, our vision is to create the world’s greatest food community. In essence, connecting customers with the restaurants (and the food) they want around the world.
Our diverse restaurant partners, be they a local curry house, an up-and-coming cafe in Manchester or a national brand, such as KFC, are our lifeblood. Everything we do is focused on delivering on that partnership. From a marketing perspective this means we need to continually find ways to connect our customers with our restaurant partners through whatever platform the consumer wants to find them.
https://www.campaignlive.co.uk/article/why-noise-voice-chat-will-louder-brands/1490120/
Despite the e-commerce boom, numbers show shoppers still want the touch-and-feel experience of brick-and-mortar — recent data from the National Retail Federation found that nearly 80 percent of consumers primarily shop in traditional stores. While the increased foot traffic is great for a retailer's bottom line, it can wreak havoc on sales associates if you don't give them appropriate tools to manage the many needs and requests of shoppers in real-time.
https://www.retailcustomerexperience.com/blogs/using-push-to-talk-technology-to-boost-the-customer-experience/
In today's digital era, technologies have enabled consumers with unprecedented powers which allow them to compare prices, find deals and voice opinions.
http://businessworld.in/article/Understanding-Telecom-By-Using-Voice-Of-Customer/01-07-2017-121133/
There is no clear way of predicting when a customer will make a purchase, but you can be sure today’s connected customer wants it all.
Customers want to be able to browse products on any device and purchase on another later that day. If the customer can’t find what they are looking for in store, they want assistants working on the shopfloor to locate that item and have it delivered to a place of their choosing the next day – all while earning loyalty points.
https://www.retail-week.com/retail-voice/top-30-international-retailers-customers-drive-digital/7029187.article?authent=1/
The world has come a far way! A lot of it is thanks to the excessive growth of the term internet and technology. The internet might be able to survive without businesses using the platform to buy, sell, and market their products and services, but we can vouch for the fact that there aren’t many businesses today that could survive if the internet were to shut down today!
A study suggests that more than 95% Americans shop at least once a year online. With such staggering numbers luring companies to set up shop online, there isn’t much to understand about why it is necessary for you to set up a business that works online. But the bigger question, however, is, How to manage a business online? We’d say that there are multiple facets attached to it. Most importantly today is the power of Social Media.
https://thenextscoop.com/handle-unhappy-customers-on-social-media/
The notion of customer experience has always been hugely important, but it does feel that lately, its importance is bigger than ever. Perhaps it’s the changing customer expectations – expecting speedier deliveries, more personalized experiences, and so on. Or maybe it’s because of the biggest millennial brands – like Airbnb and Uber – that are all about ease, speed, and convenience. Whatever the cause/s may be, one thing is for sure: you need to constantly improve the customer experience in order to keep and stand out.
In this blog post, I’m going to share top tips and technologies that will help you improve the customer experience.
https://www.business2community.com/customer-experience/tips-and-technologies-that-will-help-improve-the-customer-experience-02107229/
As a member of the online retailer, The Iconic’s executive team, Anna Lee, is at the forefront driving strategic growth plans and leading over 200 people in her role as the firm’s chief operating officer. Lee recently spoke to Which-50 about successful approaches she has led that allowed her firm to innovate, and how best to employ emerging technologies.
Lee said there are a vast array of innovative technologies available but at The Iconic their focus is on innovating to cater to the fundamental needs of their customer.
“At the heart of innovation is doing something you are already doing either differently or better. It’s all about changing your mindset to approach something more imaginatively and effectively,” Lee said.
“We like to test and learn, before rolling out new methods and features. As a business, we innovate by continually testing new updates to create the best shopping experience for our customers – from our Snap-to-Shop feature, which allows customers to image-search for similar items, to our one-hour delivery trial to new supply chain processes.”
https://which-50.com/the-customer-is-at-the-heart-of-innovation/
Customer churn in the age of information is a fact of life for every business in every industry. Customers have unprecedented access to data, enabling easy comparisons of alternatives, as well as hassle-free provider changes with a simple click of a button. With Accenture reporting that 77% of consumers are no longer loyal to any particular brand, companies must work harder than ever to retain their customer base. It is well known that the acquisition costs of converting new customers far outweigh the cost of maintaining current customers, further motivating companies to find and implement innovative customer retention strategies. Technology-based customer retention solutions provide powerful platforms and fresh approaches, and most importantly, practical frameworks and processes to successfully engage with customers at scale. They have been proven to consistently decrease churn and improve a business’ bottom line.
http://customerthink.com/technology-based-solutions-to-enhance-customer-retention-strategies/
A recent Gartner study into how businesses are implementing emergent tech revealed some insights into the growing use of artificial intelligence in customer service and support applications.
According to Gartner's Technology Roadmap Survey, approximately 37 percent of the 452 business leaders polled said they were "either piloting or using artificial intelligence bots and virtual customer assistance (VCAs)." Of those respondents, 67 percent said they felt such technologies were "high-value tools."
https://www.businessnewsdaily.com/11318-businesses-more-confident-in-ai.html/
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