eringilliam: customer-retention*

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  1. How do you know your customers are really satisfied and have achieved their desired outcomes while using your product or service? How do you understand your customer churn rate and avoid losing your customers before they actually walk away? With customer success software, you can do exactly all those things and so much more. That’s why customer success teams, account managers, and sales executives often rely on customer success software to achieve amazing results.
    https://mopinion.com/top-10-customer-success-software-an-overview/
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  2. As creatures of habit, established customers will come back to your business unless you give them a reason not to. 92% of consumers will stay loyal and increase their business with a company when their queries are handled quickly and effectively. However, bad communication and poor customer experience is overwhelmingly (81%) the cause of clients taking their business elsewhere. With over 60% of companies citing customer experience (CX) as the best tactic for increasing customer lifetime value and loyalty, seamless communication is the key to addressing clients’ needs.
    https://www.uctoday.com/news/blog/bad-customer-experience-a-good-reason-to-jump-ship/
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  3. No matter how specific your brand’s niche, every single one of your customers is an individual – and they deserve to be treated as such. That’s where customer segmentation comes in to play.

    However, it can be difficult (if not near-impossible) for even a small- to medium-sized company to cater to every customer on an individual level.

    But, through customer segmentation, you can come pretty darn close
    https://www.fieldboom.com/customer-segmentation/
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  4. Customer churn in the age of information is a fact of life for every business in every industry. Customers have unprecedented access to data, enabling easy comparisons of alternatives, as well as hassle-free provider changes with a simple click of a button. With Accenture reporting that 77% of consumers are no longer loyal to any particular brand, companies must work harder than ever to retain their customer base. It is well known that the acquisition costs of converting new customers far outweigh the cost of maintaining current customers, further motivating companies to find and implement innovative customer retention strategies. Technology-based customer retention solutions provide powerful platforms and fresh approaches, and most importantly, practical frameworks and processes to successfully engage with customers at scale. They have been proven to consistently decrease churn and improve a business’ bottom line.
    http://customerthink.com/technology-based-solutions-to-enhance-customer-retention-strategies/
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  5. “Voice of the Customer (VoC) programs have become a strategic asset for most forward-thinking and customer-centric CEOs, CMOs and customer experience leaders,” says Chuck Schaeffer, Go to Market Leader at IBM. “VoC benefits include faster customer resolutions (with fewer hops and escalations) and improvements in customer experience (CX) as evidenced with such metrics as Net Promoter Score (NPS) and customer loyalty. Financial benefits include increases in customer spend, customer share and customer retention.”
    https://www.surveygizmo.com/survey-blog/top-5-benefits-of-a-voice-of-the-customer-program/
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