As marketers, we can be too quick to chase innovation for innovations sake. Shiny, new digital platforms that have a lot of buzz about them can tempt brands in but too often they dont deliver on the promise and become white elephants.
At Just Eat, our vision is to create the worlds greatest food community. In essence, connecting customers with the restaurants (and the food) they want around the world.
Our diverse restaurant partners, be they a local curry house, an up-and-coming cafe in Manchester or a national brand, such as KFC, are our lifeblood. Everything we do is focused on delivering on that partnership. From a marketing perspective this means we need to continually find ways to connect our customers with our restaurant partners through whatever platform the consumer wants to find them.
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